The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
Entrepreneurs' Organisation and Phlok

On this edition of the podcast I discuss the topic of entrepreneuship with Brian Keegan ( pictured with me ) and Orlaith Carmody who are President and Communications Chair respectively of the newly launched Irish Chapter of Entrepreneurs' Organisation. The Entrepreneurs' Organization (EO) is a global business network of 8,000+ business owners in 122 chapters and 35 countries. Founded in 1987 by a group of young entrepreneurs, EO enables small and large business owners to learn from each other, leading to greater business success and an enriched personal life. The organisation aims to build the world's most influential entrepreneur community, which aligns with a mission of supporting entrepreneurial education and engaging entrepreneurs to learn and grow.

I begin the show by interviewing founder of new Irish owned Social Platform Phlok,  who are planning the creation of 100 new jobs over the coming 18 months following investment of $600,000.

With the investment of $600,000 from private and institutional investors, Phlok will be recruiting over 100 new staff in the areas of Software Development, Sales, Training and Account Management over the coming months across the island of Ireland.

Phlok is a unique rewards platform that offers end-users the opportunity to earn virtual currency as they interact with businesses on Phlok. In this podcast I interview Paul Graham (CEO) to discuss the business model for the company as well as the challenges faced by a serial entrepreneur. Download on the link below.

Direct download: Phlok_and_EO.mp3
Category:general -- posted at: 1:56am EDT

Cannes Lions Report / Vocal Digital Trends Survey

In this podcast I'm joined by Kerrie Finch of Dutch PR and Reputation Management agency FinchFactor from the Cannes Lions Advertising Festival where she reports on the week's events. Among the topics discussed are:

Highlights of winners in Cannes

How the traditional agencies are evolving to incorporate digital

What is the general sentiment in Cannes this year and "most talked about" topic?

First year for a Lion for PR?  Does this mean that there is now greater value placed on PR?.

Kerrie is the Netherlands representative for Cannes Lions. She is a true Cannes aficionado and has a number of clients in Cannes that are weighed down with gold and silver Lions i.e. BETC (for Evian), MediaMonks (KLM, Volkswagen, Ballantine's), and Agencia Africa. 

Also on the show I am joined in studio by Paul Bridgeman from . Paul has Vocal from New Zealand where he headed up the top digital agency, Spitfire, who he joined after 2 years as digital marketing manager for Harvey Norman. In our discussion we get his take on the Cannes Lions as well as discuss what insights he gleaned working in Australia and New Zealand. We also discuss the Vocal Digital Trends Survey  which has just been launched.

Direct download: CannesLions.mp3
Category:general -- posted at: 3:31pm EDT

AWE 2013 Conference Report:  Augmented Reality and Marketing

This is a very special podcast edition of The Persuaders, recorded in Santa Clara CA, at the Augmented World Expo(AWE). I got a chance to attend the conference and speak to many of the keynote speakers, exhibitors and delegates. This is the fourth year of the conference and expo and the diversity of speakers and topics is testimony to the growing interest in Augmented Reality ( AR ) ..indeed one of the keynotes, mobile marketing commentator Tomi Ahonen, who features in the podcast, has predicted that AR will be come to be viewed as the 8th Mass Media.

My series of interviews explores how the marketing profession should engage with the technology of AR and offers lots of practical examples of best practice.

Direct download: AWE_Podcast_1.mp3
Category:general -- posted at: 10:06am EDT

In this podcast reporter Edwina Nelihan was at The Clarence Hotel for the Mad Women Altogether event held by IAPI on June 5th 2013. In the podcast Edwina explores with the panel participants the challenges and opportunities for more female participation in the world of advertising.

Plus Eimear Faughnan from Kantar Media TGI discusses the main findings from their research into Irish consumers - trends explored incude financial, FMCG and media consumption patterns.

Direct download: 7_June_13.mp3
Category:general -- posted at: 12:16pm EDT

In this podcast, Professor Mary Lambkin from UCD Michael Smurfit Graduate Business School discusses the latest Consumer Monitor Q1 report for 2013 which is produced in conjunction with the MII  ..consumers are exercising caution by paying down debt, even when they have secure incomes....

..... plus Managing DIrector of Keogh's Crisps, Tom Keogh discusses the process of developing a consumer brand in a notoriously tough sector.

Direct download: Persuaders_24th_May.mp3
Category:general -- posted at: 5:13pm EDT

On this edition of The Persuaders, Caroline Erskine from and Orlaith Blaney from McCann Dublin discuss the issue of how to encourage more women to appear on the airwaves, especially in business and science programming David O'Leary  from agency 80:20 discusses the launch of a new company in the social business space...RipplePlatform

Direct download: May_31_2013.mp3
Category:general -- posted at: 4:58pm EDT