The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
Podcast 154: Marketing to Men plus Facebook Marketing Tips

In this podcast I'm joined by Roisin Ni Mhordha...and our guests are:


Alex Fitzgerald ( pictured left ), editor of Irish Tatler: The Men’s Issue and Terry Prone, writer, broadcaster and Chairperson of The Communications Clinic. We discuss  the male image and also how the media is addressing the need to cater specifically for men with examples of Irish Tatler bringing out The Men’s Issue and Paul Galvin’s column in the Irish Independent’s Weekend Magazine.


And we discuss Facebook Marketing Tips with Luke Abbott ( pictured right )  from Neworld Associates, including the need to build fan engagement with practical case-study examples. 


Direct download: 18th_march_the_persuaders.mp3
Category:general -- posted at: 2:22am EDT

Podcast 153: Social Media Marketing in Ireland plus Book Review of Guy Kawasaki's Enchanted

In this Persuaders Marketing Podcast an interview with  Aileen O'Toole from internet consultancy AMAS who will review their most recent research in partnership with the Marketing Institute, into the use of social media by Irish marketing professionals.Plus Colin Lewis pays a visit to review marketing guru Guy Kawasaki's most recent book - Enchanted. 


Direct download: 11th20march20the20persuaders.mp3
Category:general -- posted at: 1:29am EDT

In this Persuaders Marketing Podcast an interview with Stephanie Gallo from the famous wine family. Stephanie is the head of the marketing function at the company and visited Dublin recently. I got a chance to discuss wine trends and marketing practices with her.

Plus freelance copywriter Nick McGivney, and author of the Adland Ireland blog is in studio to share where he gets his creative inspiration from.

Direct download: 4thmarch_the_persuaders.mp3
Category:general -- posted at: 2:06pm EDT

In this podcast one of Ireland's most experienced marketers Colin Lewis is in-studio to give his take on the state of marketing today in Ireland, and he also has the first in a regular series of marketing book reviews - this week he reviews Influence: The Psychology of Persuasion by Robert Cialdini. 


Also there is a telephone interview with Michael Warren, UK South Head of Operations for the Hotel du Vin and Malmaison hotel brands.

Direct download: 25th_Feb_2011.mp3
Category:general -- posted at: 6:54pm EDT


In this episode of The Persuaders Marketing Podcast, an interview with Kay Mc Carthy and Susan Kelly from MCCP a leading strategic planning, insight and research agency. In the interview we review some of their primary research into how the Irish consumer is adapting to the changed recessionary climate. There are some great insights that any marketing manager can use.


There is also a discussion on the ABC circulation figures which continue to show delcines in the circulation of Irish newspapers.


Direct download: 18th_Feb_2011.mp3
Category:general -- posted at: 12:15pm EDT






A special podcast featuring the winning DIT team who took the honours at the 2010/11 Newstalk 106-108fm Student Enterprise Competition. The team received their award from competition chairman, Mr. Denis O’Brien, at the prize-giving ceremony, which took place at Tipperary Institute on February 7th.  Team members Matty Weldon (captain), Stephanie Lawless, Aishling Leonard and Ciara Quinn are all final year BSc Marketing students in DIT’s College of Business.


Also in this podcast Ronan O'Donoghue discusses the marketing case study and gives his take on social media marketing.

Direct download: 11th_Feb_2011.mp3
Category:general -- posted at: 5:59pm EDT

In this podcast Suzanne Mc Elliott from the IAB Ireland  is in studio to  discuss the state of play in terms of internet advertising in Ireland


Fred Karlsson from  will be discussing the recent deal they have done with to provide content for their classified ads sections.  I will also discuss the success that is - a site that now claims over 1.6m unique users per month.


Direct download: 28th_Jan_2011.mp3
Category:general -- posted at: 9:23am EDT