Recording of an interview with Donald Douglas, of Return2Sender.ie - Irish company with extensive blue chip client base who specialise in organising promotional campaigns via text messaging.

This is an interview I conduced with Fiachra O'Marcaigh of AMAS who specialise in advising clients on how to manage content for their websites. Fiachra is a former Irish Times journalist.

The Persuaders is Ireland's longest running business radio show and celebrates its sixth birthday this May. Broadcast weekly on local station www.dublincityannaliviafm.com the show addresses topical issues from the world of marketing, advertising and public relations. Each show features interviews with top Irish and international experts, and offers an independent perspective from presenter Alex Gibson, who is a senior lecturer in marketing at the Dublin Institute of Technology. You can sign up to receive weekly programme notification from the show's weblog

One of my guests on the show this week (10th February ) was Dan Hill, founder of US company Sensory Logic. In our telephone conversation we discussed the extent to which most of our thought is not conscious ( over 99% according to Dan) and the ramifications for this for advertisers. Dan pointed to the growing body of academic research pointing to the powerful impact the visual has on developing an emotional response to messages - with the role of copy being less important than many give credit for.