The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast, a report from the IDMA special conference on Loyalty and Retention held in the Gibson Hotel, Dublin on April 20th, 2011. Among the interviewees are keynote speakers:

Cathy Summers, Executive Manager - Customer Experience & Targeting, Aviva

Sarah Bean, General Manager, Coty Ireland and

Kay Price, CRM Manager, Superquinn

I also interview Brian O'Kennedy, Chairman of IDMA.

At the end of the podcast I interview Sandra Lawler and Bernie Keogh from Alternatives - a specialist marketing services and recruitment agency. In the interview we discuss trends in marketing recruitment in Ireland on a sector-by-sector basis.

Direct download: 21_april_11.mp3
Category:general -- posted at: 12:18pm EST

Guest presenter Mark Byrne from Brand Union interviews head of An Post Mail Media Unit, Amie Peters, who discusses the forthcoming An Post Direct Marketing Awards, and Colin Lewis reviews a marketing classic The Fall of Advertising and the Rise of PR by authors Ries and Ries.

Direct download: 25th_March_Persuaders.mp3
Category:general -- posted at: 6:29pm EST

In this podcast, guest presenter, Roisin Ni Mhordha from Impression PR interviews Aoife Carrigy, food, wine and travel journalist and food blogger at and Paul Flynn, founder and chef at The Tannery in Dungarvan who discuss the healthy, vibrant food and hospitality industry in Ireland. The evening before the show aired, Roisin attended the Three Chefs Kitchen where  Martijn Kaujiter from the Michelin Starred Cliff House, Eddie Baugio from O'Brien's Chophouse and Paul Flynn prepared a very special three course meal.d our own Paul Flynn will cook a three course supper in front of you.

Direct download: Persuaders_15th_Apr.mp3
Category:general -- posted at: 4:24am EST

In this episode a sponsorship special interview with Professor Tony Meenaghan, where we discuss current developments in sponsorship both local and international


Direct download: Persuaders_4_April_2011.mp3
Category:general -- posted at: 3:30pm EST