In this edition of The Persuaders Marketing Podcast, I interview one of the UK's top experts in Direct Mail, Andy Owen. Andy is a popular speaker at Direct Marketing events in Europe and the Middle East and has published a book and DVD on the topic of direct marketing. His website CopywritingThatSells is a treasure trove of information for those looking for a winning edge in their DM communications.

In this Podcast, I have uploaded a number of episodes of A Brief Word on Branding which is a regular feature on the radio show. Presented by Gerard Tannam of Islandbridge.com Brand Direction, the series is an insightful take on the challenges faced by brand builders everywhere. Gerard offers a unique perspective on the branding strategies employed by companies such as Guinness and Nike and contextualises them in the maelstrom of the modern consumer era. Check out the Islandbridge website for further articles on the topic of branding and real life examples of branding projects in progress. http://www.islandbridge.com

In this interview with John Trainor of OnsideSponsorship we explore the trends in sponsorship, both in Ireland and internationally. While sport sponsorships continue to garner the bulk of sponsorship funds, media and music sponsorships are increasing. What sectors of sponsorship are growing and how are property owners managing to leverage maximum benefit from their assets?