The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
Ethical Marketing and Marketing Graduate Careers

In this podcast there is a discussion on the topic of Ethical Marketing with Interviewees Sheena Horgan and Rory Brennan. Sheena Horgan is a regular contributor to Irish Marketing Journal and recently penned an article on the topic of Ethical Marketing, where she reviewed a recent Nielsen survey into consumers' attitude to ethical consumption.

Rory Brennan is MD of Marketing Career Recruitment and offers his insight into opportunities for recent graduates of marketing, and interview tips.

Direct download: Aug_23_2013.mp3
Category:general -- posted at: 2:21pm EDT

In this podcast guest presenter

David O'Sullivan from Ignition Marketing is joined by a panel of marketing heavy-hitters:

Amie Peters, Head of Direct Mail, An Post

John McGee, Editor of Irish Marketing Journal

Nicky Doran, Head of Marketing, Bord Gais

Among the topics discussed were: the good weather and marketing sentiment, local marketing and identity, marketing graduates competencies, are we getting sidetracked by digital and overlooking fundamentals and other disciplines of marketing, how legislative changes will impact on sports sponsorship, the value of sponsorships, naming rights, integrating a single promotional message for Ireland. 


Direct download: 19_July_2013.mp3
Category:general -- posted at: 6:06am EDT

In this podcast guest presenter Edwina Neilan reports from the IAPI Future Heads event  - The Big Grill - held in July 2013. In the podcast Edwina interviews Deputy Managing Director MediaVest Ireland by telephone, and she reports from the event with interviewees Kieran O'Donovan ( Cawley Nea ) Antonia Mc Taggart ( Starcom ) and Mark Tanguy ( Mediavest ).

The IAPI Future Heads is a group of young people in the Irish advertising industry who wish to connect, inspire and foster new emerging talent within the advertising and communications industry. The Big Grill event offered  chance to younger entrants to the advertisng industry network with, and hear the views of, leading members of the Irish advertising industry on their experiences. 

Direct download: July_26_2013.mp3
Category:general -- posted at: 4:44am EDT

In this podcast guest presenter Pat Mannion, from JC Decaux Ireland, interviews Liam Pender and Mark Lynch, who have recently formed Open Communications  - a media communications consultancy. Mark Lynch is a former MD of Mindshare Media and Viseum, while Liam Pender has held a number of senior positions in the Irish adveritisng sector, most recently as Media Director of Cawley Nea TBWA. The company has a blue chip list of clients including  Heineken, Danone, and Bord Gais Energy.

Open Communications aim to help clients in maximising return on investment in marketing communications - among the services they offer are media audits. In the interview the  relationship between the auditor, agency and client is discussed including the development of agreed KPIs, and the need to develop a strategically strong media plan.

Direct download: Media_Audits.mp3
Category:general -- posted at: 4:55pm EDT

In this podcast guest presenter Ronan Kinahan from Vibe Training discusses the dimensions of making better presentations with MD of Eyeful Presentations Simon Morton. Simon and Ronan share some practical tips to enhance your communication skills for any audience. Later in the podcast Ronan interviews Patrick Murphy who has recently joined Atomic to set up the Atomic Sport division, which specialise in Sports Marketing activity.

Direct download: July_12_3013.mp3
Category:general -- posted at: 5:37am EDT

In this podcast we hear from Damien Mulley who previews a forthcoming seminar on the topic of Online PR which he is running on September 2nd. Among the topics we discuss are the tools that can be used to maximise a company's effectiveness in PR and the challenges of crisis communication using online channels.

In studio I am joined by the Managing Director of O2 Media, Fintan Lonergan who discusses some case studies on mobile marketing including ones for Heineken and Avonmore brands. Fintan shares some insights from some proprietary research that O2 have conducted into Smartphone useage.

Direct download: 9_august_2013.mp3
Category:general -- posted at: 3:12pm EDT

In this podcast I talk to Paul Moran, MD of about the impact that the departure of Pat Kenny to Newstalk will have on the radio landscape and in-studio Shane Mc Gonigle from discusses the recent announcement of the proposed merger of the Publicis and Omnicom groups.

Direct download: August_2_omni_2013.mp3
Category:general -- posted at: 5:31am EDT