The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
In this special podcast, guest presenters Mark Byrne from Designworks and Ronan Kinahan from Vibe Marketing and Training discuss the marketing of the Temple Bar district in Dublin with Martin Harte from TASCQ (Traders in the Area Supporting the Cultural Quarter) which is the body responsible for the marketing of the area.
Direct download: 01_Podcast_106.mp3
Category:podcasts -- posted at: 4:50am EDT

In this podcast Yanky Fachler steps in for Alex Gibson for a session to discuss the book Branding Only Works on Cattle by Johathan Salem Baskin

Guest Panelists are :

Padraic Gilligan MCI ,formerly Ovation

Alec Drew - BaselineGreg Byrne - SmallBusinessCan

Direct download: 02_Podcast_105_Bookbuzz.mp3
Category:podcasts -- posted at: 8:51am EDT

Podcast 104 - Twitter Marketing Tips Podcast In this podcast Mark Conguista from Irish International ad agency gives us the low-down on how to use Twitter in your marketing strategy, and as part of an integrated social media strategy. Plus we review the new Budweiser global advertising campaign. At a preview session for bloggers in Dublin I interviewed Mark Delahunty from DDB London and Charles Wong, Marketing Manager for Budweiser in Ireland.
Direct download: Podcast_104.mp3
Category:podcasts -- posted at: 5:04pm EDT

In this extended podcast there are interviews with Internet Entrepreneur of the Year Fred Carslon from

I also interview Robert Coyle from Bloom Advertising  about the campaign they have been running across all media for Santex paints including a strong social media dimension. Piaras Kelly from Edelman PR and Conor Lynch from are also in studio to discuss some best-practice examples of using social media for marketing purposes, including a very interesting campaign they jointly worked on for Canon to promote a new range of high-specification camcorders.

Direct download: Podcast_103.mp3
Category:podcasts -- posted at: 9:50am EDT