Sat, 29 October 2022
A fantastic discussion on #retailmedia on last week's show with Colin Lewis who is the leading writer on this topic, and has recently penned the WARC Retail Media Platform Primer Series -- a great range of topics covered ...What exactly do we mean by Retail Media? What is the catalyst for the explosion in Retail Media? How important is it actually in overall retail revenues? What are the brands that are taking advantage of this? Leveraging Retailer's first party data. #AmazonMarketingCloud #AmazonFlywheel #WalmartConnect #retailmedia
Direct download: c7c8-0481-4f6e-adf0-9667f06dbfbd.m4a
Category:consumer trends, trendwatching, shopper behaviour, marketing trends, TOWS Matrix -- posted at: 8:36am EST
Mon, 11 February 2013
In this podcast we're trendwatching with Lead Analyst from Trendwatching.com - David Mattin. 2013 has been described as the perfect storm of necessity and opportunity - in this podcast we review in detail 5 of the key consumer trends identified by Trendwatching as crucial to follow in 2013. The full report, with analysis on 10 trends in total, can be accessed HERE.
Also interviewed is Jill McGrath, CEO of TAM Ireland, whic previews a forthcoming AAI Toolkit Seminar on the 26th February ' How shoppers behaviour is changing and the role that price, promotion and advertising strategies play in this'. We discuss how the recession has impacted on consumers' retail shopping habits, and whether this marks a fundamental shoft in behaviour.
Direct download: Trendwatching.mp3
Category:consumer trends, trendwatching, shopper behaviour, marketing trends, TOWS Matrix -- posted at: 4:15am EST