The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective


In this podcast Pat Stephenson from Boys and Girls and Jenny Taaffe from iZest discuss a marketing and advertising campaign they worked on for their client John West in Ireland. Among the topics discussed are the John West brand strategy, the alternative creative routes used in developing the final creative treatment and the role of digital and social media marketing in the campaign.


Also in this podcast Roland Monsegu from Follow The Camino discusses the marketing strategy for their brand which was created to allow Irish people to easily access the famous Camino de Santiago in France and Northern Spain.


Direct download: Persuaders_28th_May.mp3
Category:podcasts -- posted at: 2:31pm EDT

Customer Retention and Customer Loyalty strategies are discussed in this podcast. Guests are Leanne Papaioannou, from Chilli Pepper Marketing and Kay Price, Reward Card Manager from Irish supermarket chain, Superquinn.

Direct download: Persuaders_14th_May.mp3
Category:podcasts -- posted at: 3:48am EDT