The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast, a feature interview with Paul Hackett, co-founder of, a new company designed to deliver inclusive holiday packages online. Paul was previously Marketing Manager in Budget Travel before he set up NST, Ireland's largest educational travel company. In the interview we address the dramatic changes that have characterised the travel market, particularly the shift to online booking.

Direct download: Podcast_176.mp3
Category:general -- posted at: 5:25am EDT

In this podcast Suzanne Mc Elligott from IAB Ireland tells us about the organisation's activities and education programmes and I also interview Paul Farrell who recently assumed the role of Managing Director of Initiative Ireland. We discuss media trends and his priorities in the new position.

Direct download: Podcast_175.mp3
Category:general -- posted at: 4:44am EDT

Gary Mullan from about trends in digital marketing jobs, what's hot, where are the jobs and Gary also talks about the launch of a new Meet-Up event in London targeting Irish ex-pats working in the London digital scene....


and in-studio Stuart Kinch, Guinness Marketing Manager discusses the marketing of Arthur's Day. How important are events as part of the brand strategy for Guinness and what are the lessons to learn.

Direct download: 12_August.mp3
Category:general -- posted at: 5:15pm EDT

In this Persuaders Marketing Podcast a look at the growing popularity in online couponing. Sites such as LivingSocial and Groupon have build a big international awareness, but what of Ireland. In studio to talk about this are will be Michael Dwyer, founder of who last year lauched their Megadeals website. We will be joined by Felim Meade owner of Graham O'Sullivan cafe chain who will give a client-side perspective.


Also Paul Moran from Mediaworks will be giving his take on the recently published JNLR Radio Listenership figures - where should radio be on your marketing budget allocation and which stations should be getting more of your spend??  

Direct download: 5th_August.mp3
Category:general -- posted at: 4:51pm EDT

In this podcast Aisling Conlon from IAPI  and Sinead Dennis from Cybercom are in studio to discuss the Post-Graduate Diploma in Advertising and Digital Communication and the related  One to Watch initiative.

...Plus Declan Mc Loughlin, Policy Officer at BAI describes the background and consultation process  of their new code on advertising of food and drink products to Children.

Direct download: Persuaders_September_2nd.mp3
Category:general -- posted at: 9:05am EDT

In this podcast an interview with Emma Crewe, multiple marketing manager at Ffyes will discuss their latest sponsorship deal with Dublin Zoo, and John Twohig and Andrew Townley, co-founders of the Ahain Group are in studio to discuss how social media can be leveraged in a practical way for business. They draw the distinction between social business and social media, and we discuss the respective organisational challenges.

Direct download: Persuaders_September_9th.mp3
Category:general -- posted at: 8:48am EDT