The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
Podcast 145 : 3D Video Marketing : Visit Jamaica case study

In this podcast a special on travel and tourism marketing when I check out a world first - the production of a 3D video to promote a tourism destination  - Jamaica. I also speak to Chris Heywood from NYC tourism about how public relations works for a tourism destination.


Direct download: podcast_145.mp3
Category:general -- posted at: 3:25pm EST

Barry Sheehan ( DIT )  Chairman and Gareth Stokes ( Catalysto ) , Committee Member for Design Week about the event and the interface between design and marketing. Barry Sheehan, Chairperson of Design Week, and Garrett Stokes, member of the organising committee,  about the  importance of design in Ireland, its role in positioning Ireland as a leader in innovation and how it is a key factor in economic growth. In the show we discuss how design can be implemented in order to achieve these goals  and explore lesser-known examples of excellence in design in Ireland that we  really should be shouting about.


Also a short review of the inaugural Appy Awards held in the Gibson Hotel.


Direct download: The_Persuaders_5th_Nov.mp3
Category:general -- posted at: 4:41pm EST

In this podcast an interview with Colm Grealy, CEO and Co-Founder of Digital Reach Group 

Colm Grealy has 15 years’ experience at the forefront of the Internet and digital media industry. Colm joined Ireland On-Line (IOL) in 1994 and was managing director until it was acquired by An Post three years later. He remained at the helm until its acquisition by ESAT Telecom. The convergence of web and mobile in tandem with the growth of online advertising led him to establish DRG in 2009. In the podcast we examine mobile marketing in Ireland, mobile marketing and advertising trends, and the use of QR Codes for Marketing. 

Direct download: Persuaders_22nd_Oct.mp3
Category:general -- posted at: 10:37am EST