The Persuaders Marketing Podcast

Wed, 23 September 2015

This podcast is a special on Sponsorship Trends...in studio I am joined by Jamie Macken from Livewire and Joanne O'Sullivan from PSG Sponsorship

Topics Disussed are:

Livewire - who are you and your services, and your own background...

Sponsorship trends in Ireland today ( sports, media, arts, etc )

Motivations for sponsors / property rights holders

Measurement of sponsorships

Case-studies of effective sponsorships ( this is what listeners most value )

How digital impacts on sponsorship today

Post-recession ? is this being felt in sponsorship

Direct download: Persuaders_18_Sept.mp3
Category:general -- posted at: 3:45pm EDT

Mon, 14 September 2015

Direct Marketing in Ireland

In this podcast I am joined by Lorcan Lynch from DataXcel , Ann Marie Dunny from Microsoft, and Dave O'Sullivan from Ignition. We talk about about the resurgence/renaissance of DM, what’s changed, the central importance of data to off-line and on-line marketing, lower postal volumes but increased frequency due to better targeting and segmentation of data etc. Also how DM and Digital are ideal partners. We also preview the forthcoming IDMA Conference Loyalty: Show me the Love which takes place on October 1, 2015.

Direct download: Persuaders_11_Sept.mp3
Category:general -- posted at: 2:22pm EDT

Sat, 5 September 2015

Rich Media Developments and Case-studies

In this podcast we take a look at rich media developments. My guests were Ken Nugent, Business Development Manager, RTE Media Sales ( Digital ) and Graham Nolan, Head of Strategy at CKSK.

Among the items we discussed were:

The major rich media innovations that RTÉ Media Sales-Digital have developed across RTE's digital platforms (including a full-page takeover campaign for Aviva ). Global examples of great rich media innovations / some of the rich media work CKSK have done for their global clients. We explored the value that rich delivers to creative agencies and brands today, versus the limitations of static digital advertising typically used in Ireland over the past 10 years. The challenge of how to unlock creative possibilities as well as commercial e-commerce possibilities within rich media are also discussed. And we ask the question whether rich media may actually substitute the need to bring people to your website at all.

Direct download: Persuaders_4_Sept.mp3
Category:general -- posted at: 4:40pm EDT