The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
This podcast is a special on Sponsorship Trends...in studio I am joined by Jamie Macken from Livewire and Joanne O'Sullivan from PSG Sponsorship

Topics Disussed are:

Livewire - who are you and your services, and your own background...
Sponsorship trends in Ireland today ( sports, media, arts,  etc )
Motivations for sponsors / property rights holders
Measurement of sponsorships
Case-studies of effective sponsorships ( this is what listeners most value )
How digital impacts on sponsorship today

Post-recession ? is this being felt in sponsorship

Direct download: Persuaders_18_Sept.mp3
Category:general -- posted at: 3:45pm EST