The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

This is a special podcast dedicated to the topic of using social media tools to enhance hotel marketing. Guest in-studio were Dr. Des O'Mahony founder of hotel technology company, Bookassist and Adrian Sherry, Group Marketing Manager for Moran Bewleys Hotel Group. On the telephone we were joined by Guillaume Thevanot from HouseTrip and editor of a highly popular hotel marketing blog. Among the topics we explored were the impact of social media on hotel marketing, how social media interacts with hotel loyalty programmes, the impact of review sites and how to resource social media marketing for hotels.

Direct download: Podcast_26_august_11.mp3
Category:general -- posted at: 4:38pm EDT

In this podcast guest presenter Roisin Ni Mhordha interviews Emily Quinn - Fashion and Portait photographer. On a day when she launched her exhibition 'Shooting the Talented'. Emily talks about the background to the exhibition and her career working with some of the most famous Irish and international photographers including Conor Horgan, Lorna Fitzsimons, Simon Birch and Perry Ogden. Roisin explores the impact of digital technology on the work of the photographer.

Direct download: Persuaders_July_8th.mp3
Category:general -- posted at: 12:07pm EDT

In this podcast a case study in professional services marketing where I interview Ruairi Gough, founder of Dental Marketing Ireland where he discusses the marketing challenges now facing the dental profession in Ireland.

Also e.mail marketing guru Denise Cox from Newsweaver discusses the findings of a major survey of Irish marketer's usage of e.mail marketing and offers some very practical tips and insight.

Direct download: July_29th_garage_band_edit.mp3
Category:general -- posted at: 10:14am EDT

In this podcast, guest interviewer Colin Lewis interviews Susan Daly editor of - Ireland's online news website. In the interview Daly discusses how traditional journalism formats can exist in an online environment. The brainchild of Eamon and Brian Fallon and is aimed as being a community site based around news. The interview discusses the 'link-economy' and how people share news and links with each other. She gives as a good example the picture slideshow of the last evening at the Irish News of the World which was picked up by the UK Guardian newspaper. The democratic nature of the news is one of the topics that is discussed in detail, and how they work with the emergence of citizen journalism.

Also interviewed is Adrian Weckler from the Sunday Business Post. As well as being a journalist in the print format, Adrian straddles media as he is a regular blogger and user of social media. In the interview Adrian discusses the ingrained caution that has existed among publishers and how some are now moving to exploit the opportunities. Leveraging the strengths of the journalist base for newspapers is seen as a critical challenge for print publishers. Weckler identifies the Financial Times and WSJ as companies that have been very successful in this regard, via their paywall model.

Direct download: Persuaders_July_22nd.mp3
Category:general -- posted at: 9:36am EDT

In this episode guest presenter Roisin Ni Mhordha interviews Richard Power, Founder and Managing Director of Image Publications in a week when they were awarded the contract to publish Cara - the Aer Lingus in-flight publication.  The title is the latest addition to the publishing house's ever-expanding portfolio which currently includes IMAGE, Image Interiors and Living, and a growing number of contract publications. In a wide-ranging interview, Power discusses the broader magazine scene in Ireland, the contract publishing sector, and how Irish titles compete in an incredibly crowded marketplace. Image Publications won the title of Irish Publishing Company of the Year 2010.

Direct download: Persuaders_July_15th.mp3
Category:general -- posted at: 9:28am EDT