The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
Podcast 113 - 2009 Irish Marketing Review Retrospective review of 2009 I am joined in studio by ( in Pic L-R ) :

Denis Goodbody - Adept Advertising

Robert Hayes-Mc Coy

Gerard Tannam- Islandbridge

We've a high spirited discussion on some of the main topics and themes of 2009.

Mr.Tayto stikes a positive note.

JC Decaux bikes a marketing success.

Bulmers advertising

New advertisers


Love Irish Food campaign

Unilever Ireland price campaigns

Social Media Marketing

Direct download: marketing_review_09.mp3
Category:podcasts -- posted at: 3:37pm EDT

In this podcast Elaine Mc Devitt from ICAD details some of the organisation's activties including the Upstarts programme as well as the challenges facing the creative departments in today's advertising and design industries.

Also Don Farell from Irish e.mail marketing specialists Circulator gives me his insigts into best practice in email marketing.
Direct download: Podcast_112.mp3
Category:podcasts -- posted at: 3:06pm EDT

Interview with some of the key people behind the the AIB Bank's 'Surfer' ad which featuring Irish big wave surfer John McCarthy and filmed in Lahinch and Doolin in September 2008. Featuring interviews with director Richard Carr from ad agency Rothco and Michael Duffy from production company Blinder. Also in this podcast Paul Moran from Mediaworks gives his retrospective on the ad business in 2009.

Direct download: Podcast_111_-_AIB_Surfer_Ad_winner.mp3
Category:podcasts -- posted at: 1:03pm EDT

Interview with Marshall Manson, Head of Digital at Edelman EMEA region who was speaking at the Marketing Institute of Ireland ( MII ) Marketing at Night series in conjunction with Edelman. Plus a series of interviews with Irish fashion buyers and marketers at the Gloss 'Look the Business' fashion event held recently in the Mansion House Dublin.
Direct download: Podcast_gloss_awards_and_marshall_manson.mp3
Category:podcasts -- posted at: 7:22am EDT

In this podcast Denis Goodbody from Adept Advertising discusses the challenges facing the Irish Advertising Sector and Aldagh Mc Donalgh from Alternatives who has established Marketing For Change which enables enables skilled marketers with a desire to give something back, to volunteer their marketing skills for the charity sector.
Direct download: Podcast_109.mp3
Category:podcasts -- posted at: 3:38pm EDT

Interview with Declan Fearon, Managing Director of Tipperary Crystal. In the interview Declan traces his early career in estage agency, cable television and Ladbrookes in the UK before returning to Ireland.
Direct download: Podcast_108.mp3
Category:podcasts -- posted at: 3:11pm EDT

Podcast 107: Branding in a Recession In this podcast a special look at the issues involved in Branding in a Recession with Richard Hayes, Marketing Director, Warburtons - leading UK bakers, who describes a number of strategies that can be applied to help brands thrive in a recession.

There is also an interview with Colin Gordon, CEO Consumer Foods Glanbia Foods who talks about the recently launched Love Irish Food initiative that a number of Irish food brands have launched. Over 30 of Ireland’s leading food and drink brands are behind Love Irish Food, and it has been established to promote Irish manufactured food and drink brands to consumers, in a bid to help safeguard the future of Ireland’s largest indigenous industry. Leading economist Jim Power was unveiled as the Chairman of the organisation. The participating brands range from some of the largest indigenously-produced FMCG brands to smaller artisan producers. Member brands include Barry’s Tea, Tayto, Ballygowan, Batchelors, Avonmore, Cadbury, Goodfella’s, Cully and Sully, Flahavans and Follain.

Direct download: Podcast_107.mp3
Category:podcasts -- posted at: 8:39am EDT

In this special podcast, guest presenters Mark Byrne from Designworks and Ronan Kinahan from Vibe Marketing and Training discuss the marketing of the Temple Bar district in Dublin with Martin Harte from TASCQ (Traders in the Area Supporting the Cultural Quarter) which is the body responsible for the marketing of the area.
Direct download: 01_Podcast_106.mp3
Category:podcasts -- posted at: 4:50am EDT

In this podcast Yanky Fachler steps in for Alex Gibson for a session to discuss the book Branding Only Works on Cattle by Johathan Salem Baskin

Guest Panelists are :

Padraic Gilligan MCI ,formerly Ovation

Alec Drew - BaselineGreg Byrne - SmallBusinessCan

Direct download: 02_Podcast_105_Bookbuzz.mp3
Category:podcasts -- posted at: 8:51am EDT

Podcast 104 - Twitter Marketing Tips Podcast In this podcast Mark Conguista from Irish International ad agency gives us the low-down on how to use Twitter in your marketing strategy, and as part of an integrated social media strategy. Plus we review the new Budweiser global advertising campaign. At a preview session for bloggers in Dublin I interviewed Mark Delahunty from DDB London and Charles Wong, Marketing Manager for Budweiser in Ireland.
Direct download: Podcast_104.mp3
Category:podcasts -- posted at: 5:04pm EDT

In this extended podcast there are interviews with Internet Entrepreneur of the Year Fred Carslon from

I also interview Robert Coyle from Bloom Advertising  about the campaign they have been running across all media for Santex paints including a strong social media dimension. Piaras Kelly from Edelman PR and Conor Lynch from are also in studio to discuss some best-practice examples of using social media for marketing purposes, including a very interesting campaign they jointly worked on for Canon to promote a new range of high-specification camcorders.

Direct download: Podcast_103.mp3
Category:podcasts -- posted at: 9:50am EDT

Guest presenter Roisin Ni Mhordha interviews Mario Rosenstock of Gift Grub - which recently celebrated 10 years on Today FM - and Special One TV fame and Jimmy Murphy from The Hive who count Conduit 11850, Barnardo's and Rabodirect among their client base. They discuss the creative process in both advertising and writing creative copy generally.

Direct download: Podcast_102.mp3
Category:podcasts -- posted at: 2:09am EDT

Guest preseter Roisin Ni Mhordha interviews Niall Kehoe owner of Ethnic Media Ireland, and also Chinedu Onyejelem, the Editor and Publisher of the 'multicultural' newspaper, Metro Eireann. This podcast covers all issues involved in ethnic marketing in Ireland.
Direct download: Podcast_101.mp3
Category:podcasts -- posted at: 6:56am EDT

The Persuaders celerbated reaching the 100 podcast milestone with a special edition Digital Dialogue. In this podcast a special panel is in studio to discuss the latest developments in digital marketing. The panel is: John Dunne, Radical Niall O’Driscoll vStream Doug BaxterInteractive Ocean Ronan O’Caoillaigh Gravitate We discuss the Cannes Advertising Lions 2009, Opel Ireland interactive advertising, online video trends, Microsoft Surface marketing applications, banking marketing, video in banner advertising, media becoming the message, HB Advertising campaign by Atomic., Joseph Jaffe, When To Join The Conversation

Direct download: Podcast_100_-_Digital_Dialogue.mp3
Category:podcasts -- posted at: 4:30pm EDT

Podcast 99: Guinness Signature and The Big Switch campaigns analysed Two of the biggest advertising campaigns running at present - the Guinness Signature and Bord Gais Energy's Big Switch campaign are discussed in this podcast. Guests are John Burns from Guinness and Nicky Doran from Bord Gais Energy.
Direct download: Podcast_99_final.mp3
Category:podcasts -- posted at: 8:11am EDT

Podcast 98: Volvo Ocean Race Global Showcase Marketing Podcast on how brands are using the Volvo Ocean Race to showcase products and services across the globe. This podcast is a special recording made at the Global Showcase Marketing event held in Galway on June 3rd, 2009 in conjunction with the Volvo Ocean Race which was stopped-over in the city. Among the speakers and interviewees are John Warehand, PR Director, Inmarsat, Ola Rembe, Vice President Communications, Telefonaktiebolaget LM Ericsson, and John Concannon, Failte Ireland,Enda O'Coineen from Let's Do It Galway and John Trainor, from Onside Sponsorship consultancy.
Direct download: Volvo_Podcast_DCAL.mp3
Category:podcasts -- posted at: 3:06pm EDT

A special report from the An Post Direct Marketing Awards held in Dublin's Mansion House. Interviews with agencies, clients, sponsors and suppliers.

Direct download: An_Post_Awards_2009.mp3
Category:podcasts -- posted at: 7:05pm EDT

Podcast 96: Gaming Advertising, Digital Media

David Connor ( Pareto 3D and 80/20 Marketing ) and Franco Noonan from Cashmere Media are in studio to discuss their decision to integrate their businesses. We have a discussion on gaming in advertising, and also on the work done for Toyota for the Meet Mike campaign.

Plus a discussion on the state of the free-sheet newspaper market.

Direct download: Podcast_96.mp3
Category:podcasts -- posted at: 1:35pm EDT

Podcast 95: Facebook marketing podcast In this podcast an interview with Niall Dowling from where he discussed the agency's approach to using Facebook, using a campaign recently launched for HB. There is also an interview with Anne Marie Boyhan from the Ideas Campaign and also Ian Heffernan from Springvale Overseas Property who discusses how the company has changed marketing tack to address the new challenges.
Direct download: Podcast_95a.mp3
Category:podcasts -- posted at: 6:42pm EDT

Podcast 94: Digital Media Awards: digital marketing In this podcast a special report from the 2009 Digital Media Awards where I interviewed a number of the winners covering digital marketing topics - Cybercom, Plus I speak to the manager of the Spanish Tourism Office in Dublin about the prospects for how the sector there is faring in 2009 and the activities of the office to attract Irish tourists. Plus an interview with Neil Horgan from Abbey Travel who was a speaker at a recent Netowrking event.
Direct download: Podcast_94.mp3
Category:podcasts -- posted at: 1:17am EDT

Podcast 93: Retail Market Research special A special report from London where I attended the ESOMAR conference titled: RETAIL AND SHOPPER 2009 THE VOICE OF THE SHOPPER LONDON / 2 - 4 MARCH In this podcast there are interviews with several of the presenters as well as the organising committee. This podcast also features an interview with Karina Heavey who has recently established 121 Marketing - an innovative marketing networking group as part of the 121 Business Network.
Direct download: podcast_93.mp3
Category:podcasts -- posted at: 6:51am EDT

In this podcast an extended interview with Colin Lewis from Cityjet. In 2008 Colin was awarded the Marketer of the Year Award at the All Ireland Marketing Awards. In this interview we trace Colin's career in marketing involving marketing roles in airlines, travel and music in Ireland, UK and Australia. The podcast also has an interview with Paul O'Sullivan, Director at the Faculty of Business, DIT who was one of the speakers at the Weathering the economic storm with Online Marketing seminar organised by the Irish Internet Association and
Direct download: Podcast_91_1.mp3
Category:podcasts -- posted at: 10:52am EDT

Podcast 91: Blogging as Marketing Tool To coincide with the third running of the Irish blog awards, an interview with Robert Coyle from Bloom Advertising and with Maryrose Lyons from Brightspark Consulting about the use of blogging as a marketing tool and indeed a form of social expression. Also in the run-in to the ESOMAR retail research taking place in London from 2-4 March, there is also an interview with Gill Aitchison, President, Global Shopper and Retail Research, Ipsos, UK.
Direct download: Podcast_91.mp3
Category:podcasts -- posted at: 7:40pm EDT

Podcast 90: Joblessandproud One of the more interesting projects I've been asked to help out with for a long time is the project. David Jones harnessed the collective efforts of the social blogosphere,with no little help from Maryrose Lyons of Brightspark Consulting following his appearance on Newstalk to discuss his book he wrote in the aftermath of losing his job. This podcast covers my interview with David on The Persuaders - I also interview Michael Wallace from about their jobsfair.
Direct download: Podcast_90a.mp3
Category:podcasts -- posted at: 3:57pm EDT

An extended interview with one of the founders of Mike Mc Mahon, We discuss the background to the company and some important online marketing strategies including e.mail marketing, viral marketing, and online strategies that companies can implement themselves. has recently opened a UK office.
Direct download: Podcast_90.mp3
Category:podcasts -- posted at: 2:32pm EDT

Podcast 88: email marketing tips podcast In this podcast we take a look at the topic of improving your e.mail marketing campaigns, tips to build your e.mail list and generate higher open rates. My guest interviewee on the show was Mary Rose Lyons founder of Brightspark Consulting. Brightspark is an Internet Communications company that specialises in attracting visitors to websites. The company provide the full range of internet marketing and web design services.
Direct download: Podcast_88.mp3
Category:podcasts -- posted at: 10:59am EDT

Persuaders Marketing Podcast 87: Improving Marketing Presentations In this podcast, an interview with Saul Medhurst-Cocksworth from M62 - a Liverpool based company who consult with clients on how to make their presentations and communications more effective through strategic use of visual media. I also have in-studio Stephen Quinn from ad agency Atomic and Jane McDaid from youth communication specialist PR agency Thinkhouse PR.
Direct download: Podcast_87.mp3
Category:podcasts -- posted at: 5:18pm EDT