The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this Jonnie Cahill, Marketing Director, Telefonica Ireland, discusses the O2 sponsorship of the O2 music arena - a sponsorship that was an award winner in the Naming Rights category at the European Sponsorship Association's recent awards. Among the issues discussed are sponsorship animation, sponsor benefits and delighting the customers with sponsorship, the customer journey, customer experience and sponsorship objectives. Also Catherine Flynn from London social media marketing agency We Are Social discusses some interesing best-practice case-studies.

Direct download: EPA_Sponsorship.mp3
Category:general -- posted at: 12:41pm EDT

In this podcast I'm joined by Marketing Manager for Tommy Hilfiger in Ireland, Claire Nolan. Among the topics we'll discuss are the brand position of Tommy Hilfiger, the impact of social media on marketing strategy and the role of retail store as part of the brand strategy,


Also, Kevin Foley, Commercial Director of DRG will discuss the company's new service which promises a new way of allowing advertising to be purchased in real-time.

Direct download: Persuaders_December_2nd.mp3
Category:general -- posted at: 11:24am EDT

In this episode an interview with Leanne Papaiannou from Chilli Pepper Marketing and Gina Miltiadou of Zahra Custom Media, who have just launched 'All About Loyalty'  - a new magazine aimed at Loyalty and Retention managers in companies. 

Direct download: Podcast_25th_Nov.mp3
Category:general -- posted at: 3:28am EDT