The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

This weekend saw the eyes of the Irish nation turn to Cardiff for the quarterfinal clash between Ireland and Argentina in the Rugby World Cup.

There can’t be many tougher sports than rugby, with its high impacts and fast pace… …but despite the aggression on display on the pitch rugby is also renowned as being a sport where there is great banter between opposing fans at the game, and increasingly social media is playing a growing part in the sport’s success.

Discussing the issues involved in building and managing conversations around this Rugby World Cup were:

Jim Kelly from O’Connor and

Janet Gunner  Managing Director MMR International

Lisa Couzens Marketing Director MMR International

Direct download: T018_20151016.mp3
Category:general -- posted at: 4:34pm EST

In September 2015, Irish telecoms company, Eircom officially unveiled a new name for the group in a rebranding exercise costing €16m.

The change of name to Eir marked the largest rebranding exercise in 20 years in Ireland. The change in name marks another new phase in the firm's chequered past, which includes multiple changes in ownership, a phase of examinership and a controversial flotation on the stock market. In studio to discuss the issues involved in this particular case, and the broader range of strategic issues in a corporate rebranding exercise I am joined by Pat Kinsley from Neworld Associates. One of the original Brand Thinkers in Ireland, Pat has spend the last 28 years extolling the virtues of branding as an essential commercial device.

Direct download: Persuaders_25_Sept.mp3
Category: -- posted at: 5:59pm EST

The  Allianz 2015 Business to Arts Awards programme saw a 25% increase in nominations, with projects valued over €10m put forward for consideration. The 24th annual Allianz Business to Arts Awards took place on 1 September at the Bord Gáis Energy Theatre, attended by over 500 arts and business leader


To discuss the role of the awards, and some of the broader issues in arts business relationship I was joined in studio by three guests….

Andrew Hetherington, Chief Executive, Business to Arts

Damien O’Neill, Group Marketing Director, Allianz Ireland the title sponsors

Bernardine Maloney, Corporate Communications and Public Relations at ESB – who were the inaugural winners of the Portfolio of Sponsorships category.


Direct download: Persuaders_9th_Oct.mp3
Category: -- posted at: 10:13am EST

In this podcast an interview with Aer Lingus Director of Communication Declan Kearney about the launch of a revamped website. The new site includes an explore tool, best fare finder, personalization options, booking management, online check-in and a price-lock that will allow you to hold your flight with just a deposit. The website is part of a new brand repositioning which launched in Spring 2015 “Smarts Flies Aer Lingus,”.

Direct download: Persuaders_2_Oct.mp3
Category: -- posted at: 4:34pm EST