The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast a special on social media marketing and the measurement issues surrounding social media marketing. In studio joining me are Nathalie Heugas, Director of Strategy at Vocal and Charlie Ardagh from Trackalyse 

Vocal is a sister company of vStream - the new agency will advise and build integrated and measurable social media and mobile campaigns for brands, companies and agencies.Already in the market following a “soft” launch period since June, Vocal has quickly established a strong client portfolio that already includes brands like BMW, Jameson International, Eircom and Dulux.

Trackalyse is a start up based in Dublin, Ireland, initiated in March 2011. The company is privately funded and is part of the Irish Government's High Potential Start Up program. The company helps clients run better Facebook Fan Pages by giving them a behind the scenes look at how the best pages or indeed their competitors are engaging and growing. 

Direct download: Podcast_198.mp3
Category:general -- posted at: 5:10pm EST

In this podcast there is a special focus on mobile marketing with two guests with interesting perspectives on the topic. Donald Douglas is founder and Managing Director of mobile specialists Return2Sender and Philippe Brouder MD of Philippe is a television and interactive online executive with 20 years experience in new business development, editorial control, commercial and strategic planning - his current focus is on developing Aertv - Ireland's first online social TV platform. In our discussion we examine the trends in mobile including how TV is increasingly being delivered on mobile devices.

Direct download: Persuaders_May_11th.mp3
Category:general -- posted at: 3:16pm EST

Interview with Frank Mc Caughey, Chairman of Acorn Marketing -  Agency of the Year 2012 at the An Post DM Awards held in the Mansion House. Also interviewed is Alan Cox from Core Media who reviews the most recent JNLR Radio Research figures and Aine O'Mahoney previews the sponsorship opportunities for the August arrival of the Tall Ships Race in Dublin.

Direct download: 196.mp3
Category:general -- posted at: 5:56pm EST

In this podcast I'm joined in studio by Ron Immink from BookBuzz and on the telephone by Hans Eysink Smeets author of best-seller Porn for Bankers . In the book Smeets describes how porn and other sectors had to drastically reinvent their retail models, managed to survive, and created a whole new set of rules that led them to become something our bankers are looking after for so long: truly customer centric. Our radio interview covers many of the themes in the book and can provide good insights for any marketers.

I'm also joined by Michelle Thornton from Hotel Solutions who talks about trends in the meetings marketplace.

You can direct download on the link below - and also  get all the show's podcasts if you Subscribe in iTunes

Direct download: Persuaders_February_24th.mp3
Category:general -- posted at: 6:22am EST

In this podcast an exended interview with Nicky Doran, Marketing Director of Bord Gais Energy where among the topics we discuss are the sponsorship strategy behind the naming rights deal for the Bord Gais Energy Theatre. As one of Ireland's leading marketing professionals Nicky also has some important insights into how marketing is evolving as a profession. Nicky also discusses the Bord Gais Energy Rewards programme which was launched in conjunction with the naming rights deal.

Plus an interview with Eddie Fitzgerald, proprietor of the Parnell Heritage Pub in Parnell Street  - we discuss how the pub market has evolved in a challenging environment, plus his plans for the future of the newly renovated pub which is a landmark in the north inner city.

Direct download: Podcast_194_May_12.mp3
Category:general -- posted at: 3:26pm EST

A special on the second Irish Media Awards which were held on March 29th in Dublin's Burlington Hotel. The day after the awards I got a chance to speak to a couple of the winners.

Media Agency of the Year Award went to Carat Ireland and I interviewed MD Ciaran Cunningham about the win and also about media trends in Ireland.

In studio I interviewed The Rising Star recipient, Martin Pugh, from MediaCom and finally I was joined on the telephone by Des Doris from The Brain Food Store co-organisers along with Irish Marketing Journal.

Direct download: Media_Awards_Special.mp3
Category:general -- posted at: 3:16pm EST