The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
No.25: Writing Great Copy for Web and Direct Mail An interview with Fiachra O'Marcaigh, Director at Amas. Amas helps companies and State organisations to make better use of online channels to communicate, interact and transact. Also joining Fiachra andmyself for the discussion on copywriting is one of Ireland's foremost freelance copywriters - Robert Hayes-McCoy who gives some practical advice on how to best devise copy for the direct mail medium. PLEASE Note that a copy of Rober's book 'Persuasive Direct Marketing' has been donated by Robert and to be in with a chance to win, just put a comment in telling us why you would like to get a copy. The most creative answer will be sent a copy.

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Direct download: no25.mp3
Category:podcasts -- posted at: 2:25pm EDT

No.24: Ad Fx Advertising Effectiveness Awards: Mc Donalds and Deep River Rock Case Studies An interview with Ad Fx Awards winners, Sharon Fitzparick, Director at Ogilvy and Mather (Ireland) who discusses the Deep River Rock mineral water advertising campaign and Diane Tangney, Strategic Planning Director of Cawley Nea TBWA who discusses the Mc Donalds Good Employer campaign. The ADFX Awards honour the most effective advertising campaigns that appeared in both the Irish and International markets between June 30th 2004 and July 31st 2006. Entries are submitted from IAPI member agencies or advertisers whose campaigns were produced by an IAPI member agency. Full details on the awards may be found on the IAPI website.
Direct download: adfx.mp3
Category:podcasts -- posted at: 8:00am EDT

No.23: Trademarks and Patents - the marketing angle An interview with Liam Birkett on the topics of trademarks and patents. Liam Birkett's career began in office management, Carton Brothers, wholesale grocers, then extended into sales and marketing. He was involved in the launch of Mace and VG group trading in Ireland. His experience extended into wholesale, retail, cash & carry, direct marketing and consultancy on a national and international basis. He then worked in the cosmetic industry and later moved into O'Kennedy Brindley Advertising as an account executive. With colleagues from the advertising agency, he founded Bernardini, Birkett & Gardner Ltd, a design/marketing consultancy which, for more than 20 years was responsible for corporate identities and many marketing initiatives for Stokes, Kennedy Crowley, Waterford Foods, Monaghan Co-op, Smurfit/K Club, GAA branding as well as graphic and packaging projects for high profile clients. He also, as special projects, undertook major international marketing assignments for high profile clients, Irish Biscuits, and PARC to name but two. Being an inventor who has experienced the patenting process first hand and sold the inventions, he is acknowledged as working in familiar territory by those he advises. For over 7 years he was an intellectual property consultant with the biggest IP firm in Ireland and now runs his own consultancy. He can be contacted at
Direct download: Birkett.mp3
Category:podcasts -- posted at: 3:40pm EDT