Sun, 19 November 2006
An interview with Fiachra O'Marcaigh, Director at Amas. Amas helps companies and State organisations to make better use of online channels to communicate, interact and transact. Also joining Fiachra andmyself for the discussion on copywriting is one of Ireland's foremost freelance copywriters - Robert Hayes-McCoy who gives some practical advice on how to best devise copy for the direct mail medium. PLEASE Note that a copy of Rober's book 'Persuasive Direct Marketing' has been donated by Robert and to be in with a chance to win, just put a comment in telling us why you would like to get a copy. The most creative answer will be sent a copy.
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