The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
No. 10: Radio advertising - making it memorable - Irish, UK and US examples Last week I was asked to chair the Initiative Media sponsored Dialogue session on the radio market - held co-incidenally in one of Dublin's trendiest clubs called POD. Anyway the seminar had a lot of very interesing speakers. On the client side Paul Farrell from O2 gave a great presentation on the way that company is exploring the digital media revolution. Paul Kavanagh's presentation centred on how as a consultant to Riviera Radio in Monaco he helped the station to climb from 30th to 7th place in the local market there. Other speakers included producer Mark Robinson from Australia who gave a very interesting insight into the process of producing good programming and from Mindshare, David Sneddon put the performance of radio in a broader total media context. On this podcast I thought I would share a presentation from freelance creative consultant Nick Kelly that I know the audience found both fascinating and hilarious in equal measure. If you haven't heard some of the radio ads he will be showcasing you are in for a treat. I've no doubt you'll be forwarding them to your peers for a good laugh. YOU CAN AUTOMATICALLY RECEIVE EACH NEW EPISODE OF THE PERSUADERS MARKETING PODCAST BY SUBSCRIBING FROM THE i-TUNES PODCAST DIRECTORY.
Direct download: radio_advertising_1.mp3
Category:podcasts -- posted at: 6:26am EST


Advertising insights from John Fanning, Chairman of Mc Connells Advertising and a veteran of the Irish and UK advertising industry for over 40 years. John discusses his early career in advertising and his take on the challenges faced by the sector today. As someone with a passionate interest in the process of branding, John explores the challenges faced by small indigenous players in the face of a globalised marketing communications assault. John Fanning's musings on branding can be reviewed at Mc Connells Advertising Branding Papers

 

YOU CAN AUTOMATICALLY RECEIVE EACH NEW EPISODE OF THE PERSUADERS MARKETING PODCAST BY SUBSCRIBING FROM THE i-TUNES PODCAST DIRECTORY.
Direct download: Advertising_Aware_1_copy_1.mp3
Category:podcasts -- posted at: 5:47pm EST

No 8: Search Engine Optimisation An interview with Ashling Brennan, Account Director at Interactive Return
Direct download: Search_Engine_Optimisation_strategy.mp3
Category:podcasts -- posted at: 5:02pm EST

No 7: Personal Branding In this Podcast I interview Krishna De founder of personal development and branding consultancy Oneocean Group.
Direct download: Personal_Branding.mp3
Category:podcasts -- posted at: 2:15pm EST