The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
Gareth Moxham is Managing Director of Bird's Eye Food in Ireland. Arriving in Ireland in 2006, he has a wealth of experience in several blue chip marketing operations in the UK. In the interview Gareth discusses the marketing challenges faced by the FMCG marketer today. Don't foget that you can now leave comments on podcasts and suggestions for future topics on my Skype Voicemail service. You can call from ANY phone to + 353 1 443 4745 - I would love to hear from you.
Direct download: Pod60.mp3
Category:podcasts -- posted at: 6:32pm EDT

Podcast 59: Mobile Marketing Podcast - Tomi Ahonen An interview with Tomi Ahonen one of the most influential writers today on Mobile Marketing trends. Recorded at the time of the launch of the iPhone, my interview with Tomi is extended to the broader area of mobile phone technologies, user behaviour and marketing strategies. Tomi has published 5 influential books and has a highly respected blog on the evolution of marketing communities around mobile technology which can be accessed HERE
Direct download: Podcast_59.mp3
Category:podcasts -- posted at: 2:00pm EDT

Podcast 58: Sales Lead podcast; Paddy Power marketing Sales Lead podcast. Interview with Paul Lanigan from Sandler Sales Institute Ireland about the sales lead process, sales lead generation and the managing the relationship between sales and marketing functions. Plus interview with Paddy Power, Marketing Director of Paddypower.com about the marketing strategies employed by Europe's most innovative online betting company.
Direct download: Podcast_58.mp3
Category:podcasts -- posted at: 6:27am EDT

Podcast 57: Viral Marketing Podcast, Marketing Review 2007, Branding

Happy New Year to all the listeners to The Persuaders Marketing Podcast. This podcast has four interviews:

1'45" Cathy Mc Govern from Inspiration discusses a viral marketing case study on the campaign for the Dublin On Ice event.

8'40" Des Kavanagh from Ogilvy, discusses the creative execution behind the most recent Carlsberg ad from his time at its creators, Irish International.

13'55" Small Business Branding Podcast - our regular look at this issue in association with Islandbridge.com - in this segment an interview with Garbiel Dooley from Dooley Estates about the challenges in branding an real estate business.

26'40" Seamus Bagnall, editor of Irish Marketing Journal gives me his thoughts on the Irish marketing highlights from 2007.

Direct download: Podcast_57.mp3
Category:podcasts -- posted at: 7:49am EDT