The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
Interview with Declan Fearon, Managing Director of Tipperary Crystal. In the interview Declan traces his early career in estage agency, cable television and Ladbrookes in the UK before returning to Ireland.
Direct download: Podcast_108.mp3
Category:podcasts -- posted at: 3:11pm EST

Podcast 107: Branding in a Recession In this podcast a special look at the issues involved in Branding in a Recession with Richard Hayes, Marketing Director, Warburtons - leading UK bakers, who describes a number of strategies that can be applied to help brands thrive in a recession.

There is also an interview with Colin Gordon, CEO Consumer Foods Glanbia Foods who talks about the recently launched Love Irish Food initiative that a number of Irish food brands have launched. Over 30 of Ireland’s leading food and drink brands are behind Love Irish Food, and it has been established to promote Irish manufactured food and drink brands to consumers, in a bid to help safeguard the future of Ireland’s largest indigenous industry. Leading economist Jim Power was unveiled as the Chairman of the organisation. The participating brands range from some of the largest indigenously-produced FMCG brands to smaller artisan producers. Member brands include Barry’s Tea, Tayto, Ballygowan, Batchelors, Avonmore, Cadbury, Goodfella’s, Cully and Sully, Flahavans and Follain.

Direct download: Podcast_107.mp3
Category:podcasts -- posted at: 8:39am EST