The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
No. 13 : Sales coaching, marketing outsourcing and radio syndication Sales Coaching, Marketing Outsourcing and Radio Syndication are the topics included in this extended version of The Persuaders Marketing Podcast.

Show notes and timeline:

1'25" Interview with Frank Dick MBE. Coaching has been Frank's passion for decades, inspiring world-beating performances from some of the top names in sport - Daley Thompson, Boris Becker, Gerhard Berger and Katarina Witt. He is currently involved with Denise Lewis, Ronnie Irani, Justin Rose, Marat Safin, Ipswich Town Football Club and Jean Todt (Ferrari Formula One Manager). In business, he has helped develop a coaching culture in British Telecom, Unilever, Shell, Abbey National and Rolls Royce. In this interview, conducted at the Sales Institute of Ireland annual conference, I discuss with Frank the distinction between leadership and coaching in the context of effective selling.

12'45" Interview on the topic of outsourcing in marketing with John Fareed of Fareed and Zapala hospitality marketing consultants and Nora Duggan of outsourcing specialists Alternatives.

34'50" A Brief Word on Branding with Gerard Tannam

37'56" An Interview with Dusty Rhodes from Digital Audio Productions who has just secured the contract to broadcast an Alice Cooper radio show every Saturday night on Irish radio. In the interview we discuss the impact of podcasting and digital radio generally on existing broadcast formats.
Direct download: Persuaders_Pod_no_13.mp3
Category:podcasts -- posted at: 1:21pm EST

No. 12: Re-imagining Budweiser - a brand challenge In this edition of The Persuaders Marketing Podcast, I interview two of the students from the Masters degree in Advertising at Dublin Institute of Technology. As part of their course, they formed competing 'agencies' to pitch for the Budweiser account. Representatives from Budweiser as well as numerous industry representatives attended a presentation and reception where the competing teams put forward their advertising strategy. In this podcast we get a chance to listen to their approaches. PLEASE PUT IN A COMMENT TO TELL ME WHAT YOU THINK OF THEIR IDEAS. In addition in the podcast I interview Paul Kavanagh. Starting his radio career in Ireland over 20 years ago in the era of pirate radio, Paul is recognised as one of Europe's top radio station consultants and has worked with over 30 stations here. At present he is the Managing Director of Riviera Radio in Monaco, France.

YOU CAN AUTOMATICALLY RECEIVE EACH NEW EPISODE OF THE PERSUADERS MARKETING PODCAST BY SUBSCRIBING FROM THE i-TUNES PODCAST DIRECTORY. ( And don't forget to put a review on the site !!)

Direct download: Riviera_copy_2.mp3
Category:podcasts -- posted at: 4:38am EST

No. 11: Europe's Internet Marketing Capital Needs You!!! With Google, Amazon, ebay and yahoo having their European base in Ireland, it should come as no surprise that recriutment for the internet marketing sector is booming here. In this programme I interview Gary Mullen, Director of Prosperity Consultants about the types of roles being recruited for, the salaries that are on offer and the strategies required by overseas candidates to pick up a job in Europe's internet marketing capital. In addition I get some feedback from Fergal O'Byrne of the Irish Internet Association from their recent conference which featured keynote addresses from Google, Yahoo, and MSN as well as from the founders of internet chat space phenomenon for Irish and UK teens Bebo.

Plus at the start of the podcast I speak to some of the marketers of the future - from the Mercy Secondary School in Galway who recently won the AIB Bank competition for secondary schools.

YOU CAN AUTOMATICALLY RECEIVE EACH NEW EPISODE OF THE PERSUADERS MARKETING PODCAST BY SUBSCRIBING FROM THE i-TUNES PODCAST DIRECTORY. ( And don't forget to put a review on the site !!)

Direct download: s_Internet_Marketing_Capital.mp3
Category:podcasts -- posted at: 3:52pm EST