The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In this podcast I am joined by panelists Gerard Tannam, Managing Director,  Islandbridge Brand Direction  and by Paul O'Grady, Group Commercial Director, Mercantile Group. We discuss the challenges for companies to truly put themselves in the customer shoes. The particular challenges of using social media to engage customers are discussed. Paul gives some very good examples of how they differentiate their messaging across many of their brands such as Whelans, The Village and Mercantile Bar, and their restaurant brands. Gerard discusses how companies need to avoid the temptation to have a blanket approach to social media marketing. Companies need to be very sensitive to the audience contexts.

Direct download: CustomerEngagement.mp3
Category:general -- posted at: 12:47pm EDT

In this podcast I'm joined in-studio by Paul Bridgeman from Vocal.ie and by telephone by David Glynn from the McWilliam Park Hotel, Mayo. We discuss a wide range of social media marketing issues. Snapchat as a channel for marketing is among the topics investigated, and Paul discusses some findings from the Vocal Digital Trends Survey

Direct download: iKey_000.mp3
Category:general -- posted at: 12:21pm EDT

In this podcast I am joined in studio by Maeve O'Gorman Digital and Social Strategy Director -  Mindshare Ireland , and Conor Lynch CEO of connector360. We are also joined on the phone line by Steven Roberts, Head of Marketing - Griffith College, Ireland

Direct download: The_Persuaders.mp3
Category:general -- posted at: 2:07pm EDT

In this podcast Maurice Collins, founder of HRBR, Hair Restoration Blackrock, Dublin, discusses the marketing aproach his company use to building a market for their services. We discuss the role of testimonials in building customer confidence, the legislative context and how new media is playing an increasingly important role.

Also on the show an interview with Simon Healy from TotalHealth.ie a new chain of independent pharmacies.

Finally in the show, Paul Ebbs, discusses the launch plans for DIT's Construction Innovation Lab.

Direct download: Persuaders_11th_Oct.mp3
Category:general -- posted at: 11:57pm EDT