The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In this podcast we take a look at emerging trends in video marketing. In the week when Twitter launched Periscope we became the first Irish radio show to broadcast live using this new channel. 

In studio I was joined by Russell Keating, Market Engagement Manager for Sony Ireland and Diarmaid Mac Mathúna from Agtel.Russell is responsible for account management of key global sales accounts in Ireland and also manages generic marketing, advertising and PR for Sony Ericsson Ireland.

Diarmaid leads the digital and video projects team at Agtel. He is as an award-winning producer/director and he's also a Sunday Independent Top 30 Business Tweeter. 

Direct download: Persuaders_27Mar.mp3
Category:general -- posted at: 6:05pm EDT

In this podcast there are interviews from an evening event hosted by the French tourism promotion agency - Atout France. Speakers from Nantes and Normandy Tourism outline the various attractions on offer to Irish visitors in 2015. 

And An Post's Gavin Fox discusses the strategies available to businesses to use Direct Mail as part of their overall marketing strategy. In the podcast he discusses the innovative Senses campaign that the company ran to showcase the fleibiltiy that the medium offers.

Direct download: Persuaders_20_March_15_2.mp3
Category:general -- posted at: 5:36pm EDT

In this podcast guest presenter Dave O'Sullivan from Ignition Integrated Ideas People --- he is joined  by Siobhan O'Connell Marketing Director of Business Plus Magazine and Fiona Heffernan, Head of Direct Mail at An Post to preview the big Irish marketing awards taking place in May - the AIM All Ireland Awards from the Marketing Institute and the An Post Marketing Awards. Among the brands reviewed are Eircom, Electric Ireland, Tesco Ireland, Musgraves, Lidl Ireland, Irish Distillers, Liberty Insurance and Kerry Foods.

Direct download: Persuaders-DCFM-1pm6Mar2015.mp3
Category: -- posted at: 6:27pm EDT