The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
Podcast 74: Verge: Ogilvy Digital Summit, Dublin June 13, 2008. Verge, Ogilvy's Global Digital Summits examine the latest trends on how digital media is being used by consumers and businesses. Verge has been run in many international markets across several continents. Verge's first Dublin Summit took place on Friday, June 13, 2008, at the Guinness Storehouse. Speakers at the event included some of the leading international experts in the field including Shelly Lazarus, chairman and chief executive of Ogilvy & Mather Worldwide; Paul O'Donnell, chairman OgilvyOne EAME and Maeve Donovan, managing director, The Irish Times. In this special podcast you can hear interviews with: David Wheldon, Global Brand Director, Vodafone Group, Patou Nuytemans, Ogilvy's digital leader in EAME and JP Donnelly, Group Chief Executive Ogilvy Group Ireland.
Direct download: Verge_Ogilvy_Digital_Summit.mp3
Category:podcasts -- posted at: 3:06am EDT

Podcast 73: Internet Advertising Bureau podcast Interview with David Murphy from Salesonline.ie about the impending establishment of an Irish chapter of the Internet Advertising Bureau. In the interview we also discuss general trends in internet advertising. Plus Gerard Tannam from Islandbridge,com returns for his regular look at branding; this month's topic is Branding in the Downturn.
Direct download: Podcast_76.mp3
Category:podcasts -- posted at: 4:23pm EDT

Podcast 72: 50 plus marketing; Dick Stroud podcast In this Persuaders Marketing Podcast an interview with Dick Stroud, author and lecturer on the subject of marketing to the 50 plus segment. Dick, who manages his own consultancy 20plus30 was my guest at The Persuaders Pudding Club held on June 12th in the The Westbury Hotel in Dublin city centre. We had about 40 attendees and his presentation, sans Powerpoint, was warmly received by those there, who represented a diverse range of marketing professionals from agencies, research companies and clients. There is also an interview with Ann Murtagh, who was our host for the evening from the Westbury.
Direct download: Dick_Stroud1.mp3
Category:podcasts -- posted at: 6:30am EDT