The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
Roisin Ni Mhordha from Impression PR guests for me in this podcast. Her interviewees are Paul Farrell, Group Marketing Director of the Irish Times Group, Jimmy Murphy, founder of The Hive advertising agency and finally John Holohan, formerly of IAPI and now in a new post with the Irish Telethon.
Direct download: _nimhorda.mp3
Category:podcasts -- posted at: 3:58pm EST

No 45: ESOMAR Worldwide Multi-Media Measurement second special podcast A second special Persuaders Marketing Podcast recorded at Day 2 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th June, 2007.

This podcast features speakers talking about the Project Apollo single source measurement project in the US and the Touchpoints project in the UK, as well as a conference summary by Chairperson Steve Harrison.

Direct download: WM3podcastb_1.mp3
Category:podcasts -- posted at: 8:24pm EST

No 44: ESOMAR Worldwide Multi-Media Measurement special podcast A special Persuaders Marketing Podcast recorded at Day 1 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th June, 2007.

Interviewed in this podcast are keynote speakers, Chris Dobson, VP Global Advertising Sales, Microsoft Digital Advertising Solutions and Toby Syfret of Enders Analysis.

There is also an interview with Manfred Mareck Managing Director of Research Marketing Ltd., who is writing a daily blog during WM3. There are also a couple of interviews with exhibitors Jens Hoffman of Leyhausen International Services and David Chandler of Focus Vision Worldwide.

Direct download: WM3podcasta.mp3
Category:podcasts -- posted at: 4:49pm EST

No 43: (a) Intellectual Property and Branding (b) Blogging as Marketing Tool Blogging as a marketing strategy is discussed in this podcast. Brian Green of Doop.ie discusses the strategies for blogging and marketing based on his experience as a blog marketing consultant. There is an extract also from a presentation to an IIA/Marketing Institute conference by Shauneen Armstrong of the Irish Labour Party and whose alter-ego online is Red Mum. In the podcast there is also an interview with Aine Matthews, an attorney with intellectual property consultants LK Shields. In the interview Aine gives many concrete examples of how companies can get it right and wrong when it comes to protecting their brand property.

Timelines:

1'34" Aine Shields discusses intellectual property

18'34" Brian Green, Doop.ie

24'30" Shauneen Armstrong, Red Mum

39'00" Brian Green again

Direct download: pod43.mp3
Category:podcasts -- posted at: 2:36pm EST