The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In this interview presenter Hugh Hick interviews Damian Mulley from Mulley Communications who comments on the acquisition of WhatsApp by Facebook

Alex Gibson interviews Kara Maher ( from Frock n Fabulous ) about the marketing strategy for high-end fashion boutique rentals and, at the end of the show, Hugh Hick  talks to  David Glynn about how an Online Marketing Awards  is celebrating digital marketing excellence in Galway.

Direct download: The_Persuaders_February_21st.mp3
Category:general -- posted at: 8:37am EST

An interview with the founders of Tapastreet.com Joe Mitchell CEO and Kathryn Tunney CMO about this new app which promises to link the worlds of social media and local consumption.

 

Also Eoin Clarke from USwitch.ie talks about the Irish Broadband Awards which they have just announced as title sponsors.

Direct download: Feb14_2014_Persuaders.mp3
Category:general -- posted at: 2:58pm EST

A preview of the forthcoming DMX Dublin 2014  Digital Marketing Conference. Guest presenter Colin Lewis interviews two of the speakers. 

Tessa Barrera is the current Head of Social Media for Lexis, the Recommendation Agency where she works on creating online and offline conversation for brands to increase their reach.Prior to joining Lexis, Tessa was the Global Head of Social Media at Red Bull. She was responsible for the creation of both global and local market social media strategies in 165 countries, with a focus on building engaging and interactive social and digital activities across all parts of the company.  She oversaw close working relationships with all the major social media channels and Red Bull’s properties to drive constant innovation in line with new developments.

Ian Bolton is MD of Teebusters.com  who promote fashion related items on a timed limited basis. Teebusters works with designers from all over the world, to create a community that selects the designs that are promoted for sale. 2013 was Teebuster’s first complete year of trading, developing a set of fanatical followers very quickly, establishing a network of designers worldwide and now selling to 42 countries. 

 

Direct download: 7_Feb_2014.mp3
Category:general -- posted at: 9:25am EST