The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
Podcast 95: Facebook marketing podcast In this podcast an interview with Niall Dowling from Atomic.ie where he discussed the agency's approach to using Facebook, using a campaign recently launched for HB. There is also an interview with Anne Marie Boyhan from the Ideas Campaign and also Ian Heffernan from Springvale Overseas Property who discusses how the company has changed marketing tack to address the new challenges.
Direct download: Podcast_95a.mp3
Category:podcasts -- posted at: 6:42pm EDT

Podcast 94: Digital Media Awards: digital marketing In this podcast a special report from the 2009 Digital Media Awards where I interviewed a number of the winners covering digital marketing topics - Cybercom, Customerminds.com. Plus I speak to the manager of the Spanish Tourism Office in Dublin about the prospects for how the sector there is faring in 2009 and the activities of the office to attract Irish tourists. Plus an interview with Neil Horgan from Abbey Travel who was a speaker at a recent Travemedia.ie Netowrking event.
Direct download: Podcast_94.mp3
Category:podcasts -- posted at: 1:17am EDT

Podcast 93: Retail Market Research special A special report from London where I attended the ESOMAR conference titled: RETAIL AND SHOPPER 2009 THE VOICE OF THE SHOPPER LONDON / 2 - 4 MARCH In this podcast there are interviews with several of the presenters as well as the organising committee. This podcast also features an interview with Karina Heavey who has recently established 121 Marketing - an innovative marketing networking group as part of the 121 Business Network.
Direct download: podcast_93.mp3
Category:podcasts -- posted at: 6:51am EDT

In this podcast an extended interview with Colin Lewis from Cityjet. In 2008 Colin was awarded the Marketer of the Year Award at the All Ireland Marketing Awards. In this interview we trace Colin's career in marketing involving marketing roles in airlines, travel and music in Ireland, UK and Australia. The podcast also has an interview with Paul O'Sullivan, Director at the Faculty of Business, DIT who was one of the speakers at the Weathering the economic storm with Online Marketing seminar organised by the Irish Internet Association and CustomerMinds.com
Direct download: Podcast_91_1.mp3
Category:podcasts -- posted at: 10:52am EDT