The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
No. 33: Trust in marketing


An extended interview with Albert Maruggi, one of the vanguard of marketing podcasters whose Marketing Edge podcast has garnered a significant audience in both the US and internationally. In the interview Albert and I cover a wide variety of marketing topics - trust in marketing the big issue for 2007, the rise of the network as a means of marketers collaborating on projects and the use of podcasting as a marketing tool.


There is also an interview with Colin Hughes from DIT who discusses the SalesWise Programme, which is run by DIT and is designed to help SMEs to enhance their strategic sales capability.


There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction where Gerard gives us the final installment of his brand resolutions for 2007.

The Persuaders Podcast has been shortlisted for this year's Digital Media Awards in the independent podcast category. Details HERE.

And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE

Direct download: podcast34.mp3
Category:podcasts -- posted at: 4:05pm EST

No. 32: New Media Dialogues Special

A special podcast based around the Media Dialogues special New Media Forum held in Dublin in October 2006. There are interviews with Helen Marks,Group Marketing Director, Vodafone Ireland and Ed Ling, Strategic Development Director, i-Level- a London based agency specialising in new media platforms.

There is also an extract from the question and answer session with Simon Ferguson, Managing Director of Sales Online, who sponsored the event. The Media Dialogues series is organised by Alchemy Event Management.

There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction where Gerard gives us the second installment of his brand resolutions for 2007.

The Persuaders Podcast has been shortlisted for this year's Digital Media Awards in the independent podcast category. Details HERE.

And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE
Direct download: podcast32.mp3
Category:podcasts -- posted at: 2:42pm EST

No. 31: Viral Marketing : plus Marketing to seniors

Viral Marketing podcast special with an interview with Toni Smith head of strategy at London based specialist agency The Viral Factory.Toni's interview includes some case study examples of viral marketing campaigns that The Viral Factory have worked on.

Also interviewed is Brian Mc Cabe of Senior Times Magazine who discusses the challenges in marketing to the burgeoning over 50s market.

There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction where Gerard gives us his brand resolutions for 2007.

And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE
Direct download: podcast31.mp3
Category:podcasts -- posted at: 4:40pm EST

No. 30: Web Publishing - the RTE Story

The first Persuaders Marketing Podcast of 2007 features an interview with Muirne Laffan head of Ireland's broadcaster RTE's publishing division, which was the Grand Prix winner at Ireland's most prestigious web awards - The Golden Spiders- Muirne's interview covers the internet strategy of RTE including a discussion on podcasting's role in the broadcaster's plans.

Also interviewed is Pat Kinsley of New World Associates,a Dublin brand consultancy. Pat and I discuss the concept of re-branding and a number of cases are discussed such as Halifax Bank and Magners Cider.

There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction

And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE
Direct download: podcast30_2.mp3
Category:podcasts -- posted at: 6:52pm EST