Mon, 15 December 2014
In this podcast I have a wide-ranging interview with Niamh Bushnell who was recently appointed as Dublin's first ever Start-up Commissioner. Among the topics I cover are: What does the role entail - who is funding it - what are Niamh's hopes for how the role might evolve?
Dublin has been incredibly successful in attracting so many of the world's top ICT companies to locate their European HQ here -how can that be exploited to ensure a vibrant eco-system of start-ups?
What are the barriers to start-ups that you are hearing about? Financial / Infrastructural / Training / Networks etc.
Plus I pay a visit to the Irish Whiskey Museum to sample the capital's newest visitor attraction and learn more about the marketing strategy behind it.
Fri, 12 December 2014
In this podcast there are two interviews:
Fenella Fay, Head of Marketing Communications Meteor discusses the Meteor ‘Christmas Unlimited' campaign featuring Nicholas St Wenceslas: misanthropist, Christmas magnate and CEO of Christmas LTD – a “Gordon Gekko” – and the star of the new campaign Extensive digital aspect of the campaign
Rebecca Markey, CEO of IFP media and Deputy Chairman of Magazines Ireland discusses the issues they deal with; objectives of the association, The Irish Magazine Awards, and challenges to the industry – moving from print into digital; retail; postal costs; VAT rates etc.
Sun, 30 November 2014
This podcast is an extended interview with Paul Hayes from BeachHut PR. Our interview is wide-ranging, covering Paul's early career with Havok Games, the indigenous gaming sector today, the industry group he set up - Games Ireland - and moves to discuss practical actions that can enhance the marketing and public relations for tech companies. We discuss whether there is an Irish Angry Birds?, the role of devices in driving tech adoption, the way Scandanavian companies adopt a global perspective from the start, and transaction officers' role in helping the fortysomething entrepreneurs grow their business. We conclude the discussion by talking about Flounders - a fringe unofficial Web Summit event that he organised along with Noel Toolan, Pat Phelan, and Mark Little...this event became a safe place for some hard truths about failure and the need to 'fail upwards'.
Tue, 25 November 2014
A special report from the 5th Augmented Planet Conference held in Google Campus on November 17th, 2014. There are interviews with speakers and delegates from Wikitude, Ignite Media, Amplified Robot. I also visit the British Museum to experience the Gamar AR Gift for Athena app. And finally I am joined in studio by young Irish AR entrepreneur Jack Hayes from Halo AR. Jack pitched at Web Summit and is currently developing in the area of wearable eyewear to run AR applications.
Sun, 23 November 2014
An interview with Rachel Dalton, from Rachel Dalton Communications, who are organising a conference - Pruse Power - in Dublin on November 25th to address the topic of Marketing To Women. Rachel will share international reasearch findings on how marketers need to adapt their product development and messaging when communicating with female audiences.
Also in this podcast Damian Scattergood from Star Translation about the dangers for marketer who are working in international markets when things get 'lost in translation'.
Direct download: T005_20141114.mp3
Category: -- posted at: 4:21am EST
Sat, 8 November 2014
The Dublin Websummit, spearheaded by Paddy Cosgrave, saw over 20,000 delegates gather in the RDS conference centre to hear leading speakers from the worlds of the internet, business, sport, music and food. The Persuaders was there and got a chance to interview some of the delagates and organisers. In this podcast there a features on businesses in the augmented reality, business procurement, education and food sectors.
Mon, 6 October 2014
Among the topics that we discuss are:
1.What are the innovative technologies impacting marketing today - and tomorrow?
2.How do we support new marketing strategies with the right technology strategies?
3.How can technology transform our marketing operations and customer experiences?
4.What management practices do we need to govern this new breed of marketing
5.How do we develop talent and culture to leverage marketing technology investments
Sun, 5 October 2014
In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group.
Among the topics we cover are:
Harp alcohol OOH campaign in Belfast - weather context based - how does it work?
Earlier research that PML have conducted into OOH trends http://pmlgroup.ie/the-
Creative opportunities that digital OOK offers
Smartphones and NFC and their impact on OOH
Premium content - we discuss what is happening with architects / city authorities to build more innovative / striking OOH.
Sun, 24 August 2014
In this podcast I interview:
Conrad Jones - Conrad Jones Design and Virtual View App.
Pat Cassidy - Ambient Manager at Outdoor specialists PML Group Ireland.
With Conrad Jones, I discuss the growth in interest in augmented reality as a means of marketing. We focus on a new offering that Conrad is bringing to the Irish property market - Virtual View app. This app allows property owners, and their agents, a simple, cost-effective way to bring the print marketing material to life in a variety of formats including 3D model displays of properties for sale.
My interview with Pat Cassidy centres on how digital out-of-home technologies are evolving with lots of practical examples to share.
Sat, 16 August 2014
In this interview, I discuss both the theory and practice of Behavioral Economics on how marketing is practiced today with Mark Byrne, Account Director of Designworks.ie
Mark presents several case studies to illustrate some key concepts arising from recent, and past, research studies. We discuss the themes developed by some of the more popular writers in the area including:
Thinking, Fast and Slow. Daniel Kahneman
Predictably Irrational. Dan Ariely
Nudge. Richard H. Thaler and Cass R. Sunstein
Drive. Daniel H. Pink
Direct download: Persuaders_8_Aug_14__Behavioral_Economics.mp3
Category: -- posted at: 12:03pm EST