Tue, 12 April 2016
In this special preview of Phocuswrite Europe we talk to Tony D'Astolfo from Phocuswrite about this year's conference theme: Europe 2016: Unsettled Yet Undaunted. Europe's economic issues – a fragile and uneven recovery, high unemployment, lagging consumer spending, weak tax revenues – and geopolitical conflicts are having a major impact on Europe's travel landscape.
Live in studio I'm joined Kevin O'Shaughnessy, founder of Indigo and on the telephone by Charlie Osmond from Triptease.
Wed, 6 April 2016
In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors.
Wed, 10 February 2016
In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising and marketing. The event was held at Core Media.
Kevin Branigan, CEO of Radio NOVA 100.3FM is also interviewed by me at the start of the show profiling the Radiothon that the station are hosting on the 18th and 19th of February.
Sat, 21 November 2015
In this podcast an interview with Eoin Wrixton from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are:
How has the cinema as an advertising product performed in 2015; new tech and its impact digital what does it allow from an advertisers perspective. Blockbusters drive demand - what are Wide Eye Meda expecting to do good business?
Plus Eimear Faughnan from Kantar Media is in studio to discuss some of their recent research in the following areas:
Retail and Christmas Shopping; how the discounters are holding market position, what's happening to online shopping versus 2014, planning cycles for Christmas, and gifting patterns across various demographic categories.
Sat, 7 November 2015
Websummit 2015 saw over 40,000 delegates converge on Dublin's RDS conference centre to hear web visionaries, promote their start-up business and generally enjoy the famed Irish hospitality.
In this podcast a series of interviews conducted at the event including:
Shadow Technologies - user review data aggregation ( 1'00")
KNOQ - content delivery platform - location specific ( 3'40" )
UniTuition - connecting students with tutor (6'45")
9Sharp - making the CV redundant (9'40")
Meeting Mole - B2B communications (12'45")
@Eventerprise - creating a marketplace in the events sector (14'50")
Vagoo - premium secure video content platform with analytics (21'55")
Modern Democracy - enabling software for electoral professionals (23'35")
StartPlanet- non-profit organisation supported by Invest Northern Ireland (25'45")
Mon, 2 November 2015
Creative Inc rebranded one of Ireland’s leading estate agents Gunne Residential to Quillsen. Starting with the name, the project involved the design of an identity system for all communications material from external signage and displays to the full spectum of printware and advertising. In the podcast we talk to director of Creative Inc Niall Corcoran...among the topics discussed were: What was the strategic issue behind the decision to rebrand?How long was the process and what were the challenges to communicate this internally, and how did you address this?
Also there is a report from the recent HSMAI Europe Marketing conference held in the Gresham Hotel Dublin. Interviewed are Lennert de Jong from innovators in the hotel sector, Citizen M, and Ingunn Hofseth from HSMAI Europe talks about a number of initiatives the organisation is undertaking.
Finally Conor Lynch from Connector 360 reviews this year's Huawei Instagram Snapys awards - rewarding excellence in Instagram imagery and marketing.
Mon, 19 October 2015
This weekend saw the eyes of the Irish nation turn to Cardiff for the quarterfinal clash between Ireland and Argentina in the Rugby World Cup.
There can’t be many tougher sports than rugby, with its high impacts and fast pace… …but despite the aggression on display on the pitch rugby is also renowned as being a sport where there is great banter between opposing fans at the game, and increasingly social media is playing a growing part in the sport’s success.
Discussing the issues involved in building and managing conversations around this Rugby World Cup were:
Jim Kelly from O’Connor and Kelly.ie
Janet Gunner Managing Director MMR International
Lisa Couzens Marketing Director MMR International
Wed, 23 September 2015
This podcast is a special on Sponsorship Trends...in studio I am joined by Jamie Macken from Livewire and Joanne O'Sullivan from PSG SponsorshipTopics Disussed are:
Motivations for sponsors / property rights holdersMeasurement of sponsorships
Post-recession ? is this being felt in sponsorship
Mon, 14 September 2015
In this podcast I am joined by Lorcan Lynch from DataXcel , Ann Marie Dunny from Microsoft, and Dave O'Sullivan from Ignition. We talk about about the resurgence/renaissance of DM, what’s changed, the central importance of data to off-line and on-line marketing, lower postal volumes but increased frequency due to better targeting and segmentation of data etc. Also how DM and Digital are ideal partners. We also preview the forthcoming IDMA Conference Loyalty: Show me the Love which takes place on October 1, 2015.
Sat, 5 September 2015
In this podcast we take a look at rich media developments. My guests were Ken Nugent, Business Development Manager, RTE Media Sales ( Digital ) and Graham Nolan, Head of Strategy at CKSK.
Among the items we discussed were:
The major rich media innovations that RTÉ Media Sales-Digital have developed across RTE's digital platforms (including a full-page takeover campaign for Aviva ). Global examples of great rich media innovations / some of the rich media work CKSK have done for their global clients. We explored the value that rich delivers to creative agencies and brands today, versus the limitations of static digital advertising typically used in Ireland over the past 10 years. The challenge of how to unlock creative possibilities as well as commercial e-commerce possibilities within rich media are also discussed. And we ask the question whether rich media may actually substitute the need to bring people to your website at all.