The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
Podcast 69: Out of Home Advertising MediaDialogues Out of Home Advertising is the topic discussed in this MediaDialogues special edition of The Persuaders Marketing Podcast. Out of Home Advertising is the last mass medium. How will it adapt in the age of personalisation? The Cream of International and National Experts on Out of Home give their views on the challenges and opportunities facing the Out of Home Industry from the point of view of Agency, Client, Specialist and Media Owner.
Direct download: Media_Dialogues.mp3
Category:podcasts -- posted at: 4:20pm EDT

No 68 (a) City branding (b) Local Search Engines (c) Luxury Marketing In this podcast an interview with Simon Anholt about the Anholt City Brands index where he discusses the metrics that are involved in the index and the challenges for city branding. There is also an interview with Irish Search Engine specialists Vazumo and towards the end of the interview I speak to John Fareed of Fareed, Zapala Koepke about the changing nature of luxury in hospitality marketing.
Direct download: Podcast_68.mp3
Category:podcasts -- posted at: 11:59am EDT

Podcast 67: Prangle.ie : online news wire for journalists Prangle is a free online resource for journalists, providing the latest news and information. Prangle is a web feed that cuts through the spam and clutter to put key new releases where you can find them quickly and easily. In this podcast from The Persuaders Marketing Podcast series I interview founder Douglas Dalby who left The Sunday Times to work full-time on Prangle. We discuss the way that traditional press is adapting to the online environment, and the background to the setting up of Prangle.ie
Direct download: Podcast_67.mp3
Category:podcasts -- posted at: 5:25pm EDT