The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
Female Entrepreneurs and Marketing Strategy

In this special podcast a feature on female entrepreneurs....... Christina Golston from ChristinaBelle Jewellery Designs, Aileen Rogers from Readygirls.com, and Yasmine Beharic of Smart Wall Paint. In the podcast we learn about their motivations to get into business, their product lines and focus on the marketing strategies they employ to build their business.

Direct download: Female_Entrepreneurs.mp3
Category:general -- posted at: 3:39pm EDT

Country Branding - Futurebrand Country Brand Index 2012

In this podcast an interview with Tom Adams from Futurebrand. Tom was a speaker at the Marketing Institute of Ireland's National Marketing Conference and his presentation was part of a broader day themed 'Brand Ireland'. In the interview with Tom we discuss the reasons why countries need to brand. Later in the interview we disucss the impact of country brands in various brand categories as well as the Country Brand Index and the 15 emerging country brands.

In the second part of the podcast, I'm joined by Mark Brennan, co-founder of Tribal DDB Dublin where he discusses his own background in advertising, and the reasons leading to the Tribal launch in the Irish market.

Direct download: futurebrand.mp3
Category:general -- posted at: 4:33pm EDT

In this podcast an interview with Tourism Ireland's Canada Manager Jayne Shackleford about the way that a story about a mesage in a bottle which was found by a Waterford schoolboy led to an opportunity to showcase Ireland to Canadian audiences, and to leverage The Gathering among Quebec citizens.

Also there is an in-depth interview with co-founder and joint MD of Blue Insurances, Rowan Devereux...the company was nominated as a finalist in the Ernst and Young Entrepreneur of the Year award 2011, and in the interview we discuss the company's ambitious plans for international expansion in the travel and gadget insurance markets.


Direct download: Persuaders_02112012.mp3
Category:general -- posted at: 6:23pm EDT