The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
No.22: Tripadvisor interview plus the Great Empathy Marketing Debate
This podcast features an interview with Marc Charron, Managing Director Europe for Tripadvisor which is an internet phemonenom. With 22million subscribers and some 5 million reviews on site, Tripadvisor is the world's most trafficked hotel and holiday review site. The interview was recorded at the SMILE Conference 2006 Ireland's premier conference for the tourism and hospitality sector, where Marc was a guest speaker. In the interview Marc gives an insight into the success of Tripadvisor and the opportunities that exist for companies who are prepared to engage in online dialogue with their customers.

The podcast also features a debate on the extent to which the Internet is the future of advertising. The debate was held as part of the third Empathy Marketing Conference Empathy marketing is an Irish internet success with its Pigsback.com internet site having 250000 subscribers seeking benefits from a range of FMCG and services companies. The debate was chaired by Pigsback MD Michael Dwyer.

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DOWNLOAD THIS EPISODE VIA LINK BELOW
Direct download: Empathy_Debate.mp3
Category:podcasts -- posted at: 10:20am EST

No.21: Mobile Wireless Technology and Marketing
In the run up to the International Wireless Conference to be held in Dublin on Ocotber 18th, I interviewed John Strand of Strand Consult John is one of the best-known mobile wireless consultants in the business. Anyone who has met John knows that he always speaks his opinion. Being honest - and giving his honest opinion on current issues in the mobile industry has become John's trademark - even when it means being controversial or treading on some toes. John Strand's uncanny ability to predict coming challenges for the mobile market and his straightforward attitude to what customers are doing right and wrong has made John a valued speaker at mobile conferences all over the world and he is constantly quoted in the Scandinavian and International press.

The podcast also features an interview with Darrell Crowe, Sales and Marketing Manager of Repak Repak is Irelands first voluntary initiative between industry and the Department of the Environment designed to meet industrys producer responsibility obligations under the EU directive on packaging and packaging waste.

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DOWNLOAD THIS EPISODE VIA LINK BELOW
Direct download: John_Strand.mp3
Category:podcasts -- posted at: 11:25am EST