The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
Cannes Lions Report / Vocal Digital Trends Survey

In this podcast I'm joined by Kerrie Finch of Dutch PR and Reputation Management agency FinchFactor from the Cannes Lions Advertising Festival where she reports on the week's events. Among the topics discussed are:

Highlights of winners in Cannes

How the traditional agencies are evolving to incorporate digital

What is the general sentiment in Cannes this year and "most talked about" topic?

First year for a Lion for PR?  Does this mean that there is now greater value placed on PR?.

Kerrie is the Netherlands representative for Cannes Lions. She is a true Cannes aficionado and has a number of clients in Cannes that are weighed down with gold and silver Lions i.e. BETC (for Evian), MediaMonks (KLM, Volkswagen, Ballantine's), and Agencia Africa. 

Also on the show I am joined in studio by Paul Bridgeman from Vocal.ie . Paul has Vocal from New Zealand where he headed up the top digital agency, Spitfire, who he joined after 2 years as digital marketing manager for Harvey Norman. In our discussion we get his take on the Cannes Lions as well as discuss what insights he gleaned working in Australia and New Zealand. We also discuss the Vocal Digital Trends Survey  which has just been launched.

Direct download: CannesLions.mp3
Category:general -- posted at: 3:31pm EDT