The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
No 14: Public Relations as marketing An interview with John Saunders of Fleishman Hillard - John Saunders founded the company in 1990 and has managed its growth to Ireland's largest public relations consultancy and one of Fleishman-Hillard's most successful international offices.

In 2004, John was appointed Fleishman-Hillard's Regional Director of Europe. In his role he is responsible for the firms offices in Amsterdam, Berlin, Brussels, Dublin, Frankfurt, Milan, Munich, Paris, Prague and Warsaw. He is also responsible for relationships with a range of affiliate partners throughout Europe.

In a wide ranging interview John assesses the whole spectrum of activities carried out by Public Relations consultancies: consumer PR, crisis management, reputation management. He gives case examples such as Budweiser and TWA to illustrate best and worst practice.

John is also President of International Communications Consultancy Organisation

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Direct download: John_Saunders.mp3
Category:podcasts -- posted at: 3:52pm EST