The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In this podcast interview Niall Carson from Go Car describes the company's start -up marketing strategy. Go Car is Ireland's only car sharing initiative, offering short term car rental to members on a hourly basis. It's somwhat similar in concept to the hugely popular DublinBikes initiative, and has been enjoying huge growth rates since its launch, with over 30 locations now served by 50 cars. 

Direct download: Go_Gar.mp3
Category:general -- posted at: 4:50am EDT