The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group.
 
Among the topics we cover are:
 
Harp alcohol OOH campaign in Belfast - weather context based - how does it work?
 
Earlier research that PML have conducted into OOH trends  http://pmlgroup.ie/the-digital-effect/
 
Creative opportunities that digital OOK offers
 
Smartphones and NFC and their impact on OOH
 
Premium content -  we discuss what is happening with architects / city authorities to build more innovative / striking OOH.
Direct download: October_3_14.mp3
Category:general -- posted at: 7:35am EST