The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

Colm Brady - Business Development Director, Europecar Ireland is interviewed in this podcast. We discuss a number of aspects of the car rental market; both domestic and international.

Buyer behaviour in the car rental market, understanding the distribution system, the differences between B2B and B2C markets, and the marketing strategies employed.

Direct download: Colm_Brandy_Europecar.mp3
Category:general -- posted at: 11:08am EDT