The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this Jonnie Cahill, Marketing Director, Telefonica Ireland, discusses the O2 sponsorship of the O2 music arena - a sponsorship that was an award winner in the Naming Rights category at the European Sponsorship Association's recent awards. Among the issues discussed are sponsorship animation, sponsor benefits and delighting the customers with sponsorship, the customer journey, customer experience and sponsorship objectives. Also Catherine Flynn from London social media marketing agency We Are Social discusses some interesing best-practice case-studies.

Direct download: EPA_Sponsorship.mp3
Category:general -- posted at: 12:41pm EDT

In this podcast I'm joined by Marketing Manager for Tommy Hilfiger in Ireland, Claire Nolan. Among the topics we'll discuss are the brand position of Tommy Hilfiger, the impact of social media on marketing strategy and the role of retail store as part of the brand strategy,


Also, Kevin Foley, Commercial Director of DRG will discuss the company's new service which promises a new way of allowing advertising to be purchased in real-time.

Direct download: Persuaders_December_2nd.mp3
Category:general -- posted at: 11:24am EDT

In this episode an interview with Leanne Papaiannou from Chilli Pepper Marketing and Gina Miltiadou of Zahra Custom Media, who have just launched 'All About Loyalty'  - a new magazine aimed at Loyalty and Retention managers in companies. 

Direct download: Podcast_25th_Nov.mp3
Category:general -- posted at: 3:28am EDT

In this podcast we take a look at motivational speakers as a sector. What are the trends in motivational speaking, what are people who book speakers and their client companies looking for, and how has the recession impacted on the sector. Hugh Hick interviewed internationally acclaimed speaker Kevin Kelly  and I spoke to Mary Menton whose company, Speaker Bureau Ireland, books speakers for numerous conferences.

Also in this podcast Suzanne Mc Elligott from IAB Ireland reports on the first half-year 2011 survey that they have conducted in association with PEC assessing the health of the online advertising market in Ireland.

Direct download: Persuaders_November_18th.mp3
Category:general -- posted at: 2:28pm EDT

In this podcast Hugh Hick and I discuss the recent Marketing Institute of Ireland conference held in Dublin's Four Season's Hotel. Among the interviewees are Caroline Taylor from IBM and Daniele Fiandaca, Managing Partner at Cheil UK and economist Dr.Constantin Gurdgiev.

Direct download: Podcast_19_Nov.mp3
Category:general -- posted at: 5:53pm EDT

Podcast 180: Christmas Marketing, Brand Building and Local Heroes

In this recording I'm joined in studio by CEO of Mc Cann Erickson Ireland, Orlaith Blaney and marketing consultant Noel Toolan. In our discussion we address a wide number of topics including Great Chirstmas Marketing Campaigns ( Coke, Budweiser, Marks and Spencers among others ) , Building a Destination Brand, Social Media and its impact on Marketing, RTE Local Heroes show which Noel Toolan is participating in as a mentor.

Direct download: STE-153.mp3
Category:general -- posted at: 4:28am EDT

In this podcast we discuss the BAI consultation on the code of advertising food products to children. In studio are Catherine Joyce ( Barnardos ) Maureen Mulvihill ( National Heart Alliance ) and Ed Mc Donald ( AAI ).


Plus by telephone I will be interviewing  Living Social's  Nick Stafford about the forthcoming TravelHuddle Dublin conference.

Direct download: podcast_179.mp3
Category:general -- posted at: 6:05pm EDT

In this podcast Damian Ryan founder of Mediaventura is interviewed and discusses the opportunities for Irish  agencies to exploit the digital marketing space in the UK......


plus fresh from his appearance recently  on RTE's Secret Millionaire, Nadim Sadek reviews the Inishturkbeg brand project, food, tourism, music and whiskey.

Direct download: Persuaders_7_Oct_2011.mp3
Category:general -- posted at: 6:10pm EDT

In this podcast I am joined in studio by IDMA Council Members Amie Peters from the Mail Media Unit at An Post and by Dave Furney from RR Donnelly - Document Management specialists. In our discussion we review the most recent IDMA activities and forthcoming events as well as discuss the general state of play in the sector. At the start of the show there's an interview with Paul Moran from Mediaworks where we review the last 6 months in the ad business as well as try to find some silver linings for the remainder of the year.

Direct download: STE-143.mp3
Category:general -- posted at: 9:12am EDT

In this podcast, a feature interview with Paul Hackett, co-founder of, a new company designed to deliver inclusive holiday packages online. Paul was previously Marketing Manager in Budget Travel before he set up NST, Ireland's largest educational travel company. In the interview we address the dramatic changes that have characterised the travel market, particularly the shift to online booking.

Direct download: Podcast_176.mp3
Category:general -- posted at: 5:25am EDT