Mon, 23 December 2013
In the review of 2013 - The Marketing Year, I've telephone interviews with top US marketing author, consultant and commentator, Joseph Jaffe - whose latest book is Z.E.R.O. - and communications consultant Margaret E.Ward from ClearInk. In studio I'm joined by branding specialist Gerard Tannam from Islandbridge Brand Direction.
Our discussion is a broad ranging treatment of the highs and lows of the year. We discuss some of the celebrated marketing faux-pas of the year, as well as some case-studies of companies who got it right.
Among the examples and points discussed:
Melt Bar and Grill
Why the 'Next Best Thing' is not the most important thing
Oreo Superbowl Tweet
Beyonce's unconventional album release
Nike - The Data Company
Keogh's Irish Crisps - the story of the potato field
Pantene's Anti-Sexism Adverts
Sun, 15 December 2013
In this podcast interviews with:
Paula Mc Carthy, Branded Content, TV3 Group, who talks about the media sponsorship deal that TV3 have struck with Brennans Bread to cover their Christmas movie line-up.
Clare Dunne, President Irish Travel Agents Association and MD Travel Broker, talks about the trends in the travel agent market
Conor Lynch: Connector 360 is interivewed about a specially developed app that his company have developed to encourage more people to give to charities at Christmas...
Sun, 8 December 2013
An extended interview with CEO of Homestay.com - Alan Clarke - Alan was formerly Head of Gaming at Paddypower. Homestay was established by Tom Kennedy, one of the co-founders of the major player in hostel bookings, Hostelworld. Kennedy's masterplan is to put a similar booking and organisational structure on the massively fragmented home-stays market. This is where people come and stay in other people's houses for a fee. It is one of the fastest growing sectors in the entire tourism and accommodation space. In our interview I discuss the parallels between the homestay and hostel markets, as well as the broader marketing strategy and segmentation in the homestay sector.
I am also joined by new arrival to Dublin's digital markeitng scene - Ivan Ariel. Ivan, who works for Connector 360, is a Brazilian national with extensive experience in developing websites and social media strategy in his native country. He shares some case-studies from the Brazilian market in the cosmetics sector.