The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
No 49: From Boxy to Family; marketing Volvo cars Volvo marketing is examined in this extended interview with Adrian Yeats, Sales and Marketing Manager of Volvo Cars ( Ireland ). The challenges of repositioning the car from its emphasis on safety to a more family oriented positioning are explored, as is the branding strategy. Also, don't forget to take a look at my monthly television show, The Media Show, which is aired on cable television here in Ireland and is now online at Mediashow.ie
Direct download: Podcast_49.mp3
Category:podcasts -- posted at: 2:38pm EDT