The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

Hugh Hick examines Sponsorship and Social Media measurement

In this podcast Hugh Hick interviews John Trainor from Onside Sponsorship about the prospects for sponsorship in 2012 and areas of potential growth. Also interviewed is Damien Mulley who discusses the forthcoming Measurement.ie conference which examines the area of social media ROI.

Direct download: Persuaders_February_3rd.mp3
Category:general -- posted at: 4:42am EST

Roisin Ni Mhordha interviews Gareth Dunlop, CEO & Founder, Fathom

Following 15 years of direct commercial experience helping businesses use the internet more effectively, Gareth established Fathom in September 2011 to advise companies on how to get the most from the internet by seeing the world from the perspective of their customers.

Previously Gareth was the MD of iON, a leading digital strategy and marketing company, headquartered in Belfast and with major clients in 15 countries.  Prior to that he was the MD of Tibus, one of the largest and most successful web development agencies in Ireland, from 2002 to 2009 when it was sold to UTV Media.  Since 1996, he has gained massive commercial experience advising blue chip clients in Ireland, UK and Europe (SPAR, DHL, Post Office UK, BBC) on internet strategy and best practice.

A former Board Member of the Irish Internet Association, and Chairman of WeddingsOnline.ie, Gareth writes & lectures extensively on internet related matters. He occupies regular columns in SiliconRepublic.com and the Irish Independent in the Republic of Ireland, and Business Eye magazine in Northern Ireland.

Direct download: Persuaders_January_20th.mp3
Category:general -- posted at: 2:11pm EST

In this podcast, guest presenter Roisin Ni Mhordha interviews 2011 Marketer of the Year Loretta Dignam, Marketing Director of Jacob Fruitfiield. In the interview Loretta charts her role in taking iconic Irish brands such as Kimberly Mickado, Jacobs Fig Rolls  and Jacobs Cream Crackers into the 21st century. Also in the podcast, Roisin talks to Tina Leonard from the Irish Independent  who recently authored 'Your Consumer Rights in Ireland' and Joan Mulvihill, an CEO of the Irish Internet Association. who talks about their new Diploma in E-commerce Management and their involvement in the national Digitise the Nation campaign.

Direct download: Persuaders_January_27th.mp3
Category:general -- posted at: 6:10pm EST

Joining me in studio for an extensive review of 2011 and preview of 2012 were marketing consultant Noel Toolan, MD of Mc Cann Erickson Ireland, Orlaith Blaney and Jimmy Murphy from QMP Publicis. We consider our favourite advertising campaigns at Christmas time as well as take a look at the most important developments influencing marketing today.

Direct download: Persuaders_Christmas_2012.mp3
Category:general -- posted at: 4:38pm EST