The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast an interview with Anne McCoy National Fundraising Manager for SVP Society of Saint Vincent de Paul. We discuss their Christmas Appeal including the messaging strategy behind their television campaign. The role of social media in developing strategies for youth audiences in particular is also explored.

Also interviewed in the show is Kara Maher, founder of innnovative upmarket designerwear hire company, Frock n  Fabulous

Direct download: December_7.mp3
Category:general -- posted at: 12:00pm EDT

Joining me was Declan Tully,, Maeve O’Gorman from Mindshare and Dave O’Sullivan from Ignition. We discussed the new Shazam enabled TV advert for Volvo that was launched in Ireland. Media engagement company Shazam, in conjunction with, is to unveil the first TV ad in Ireland enabled by its technology on behalf of automotive giant Volvo.

The new ad is claimed to be the only advertising solution of its kind in the Irish market, and the Shazam for TV service is attributed with enabling brands and agencies to incorporate a second-screen experience into their ads, leveraging recent trends in media multi-screening to engage active consumers and key brand influencers. We also discussed the Early Bird event from Mail Media Unit where the guest speaker was Casper Stylsvig, global sponsorship director of Manchester United. 

Direct download: Persuaders_November_23rd.mp3
Category:general -- posted at: 11:16am EDT

Female Entrepreneurs and Marketing Strategy

In this special podcast a feature on female entrepreneurs....... Christina Golston from ChristinaBelle Jewellery Designs, Aileen Rogers from, and Yasmine Beharic of Smart Wall Paint. In the podcast we learn about their motivations to get into business, their product lines and focus on the marketing strategies they employ to build their business.

Direct download: Female_Entrepreneurs.mp3
Category:general -- posted at: 3:39pm EDT

Country Branding - Futurebrand Country Brand Index 2012

In this podcast an interview with Tom Adams from Futurebrand. Tom was a speaker at the Marketing Institute of Ireland's National Marketing Conference and his presentation was part of a broader day themed 'Brand Ireland'. In the interview with Tom we discuss the reasons why countries need to brand. Later in the interview we disucss the impact of country brands in various brand categories as well as the Country Brand Index and the 15 emerging country brands.

In the second part of the podcast, I'm joined by Mark Brennan, co-founder of Tribal DDB Dublin where he discusses his own background in advertising, and the reasons leading to the Tribal launch in the Irish market.

Direct download: futurebrand.mp3
Category:general -- posted at: 4:33pm EDT

In this podcast an interview with Tourism Ireland's Canada Manager Jayne Shackleford about the way that a story about a mesage in a bottle which was found by a Waterford schoolboy led to an opportunity to showcase Ireland to Canadian audiences, and to leverage The Gathering among Quebec citizens.

Also there is an in-depth interview with co-founder and joint MD of Blue Insurances, Rowan Devereux...the company was nominated as a finalist in the Ernst and Young Entrepreneur of the Year award 2011, and in the interview we discuss the company's ambitious plans for international expansion in the travel and gadget insurance markets.

Direct download: Persuaders_02112012.mp3
Category:general -- posted at: 6:23pm EDT

Irish Times Advertising campaign and Antenna App from  iQ Content

In studio to discuss the background insights behind the new Irish Times campaign  'The Story of Why' is Marketing Manager, Katie Molony. The campaign  is running currently on a hugh variety of platforms. In the interview Katie disucsses how the paper will seek to engage more with their various communities. 

Also in studio to discuss a new app development platform for the events sector, Antenna, is Morgan McKeagney from iQ Content. The app is an open source development which allows anyone with an event, and some programming capability, the opportunity to develop an app to connect with their audiences.

Direct download: Persuaders_26th_Oct.mp3
Category:general -- posted at: 2:58pm EDT

In this podcast interviews with Angela Healy, MD of Empathy Research and current Chairperson of the Irish Marketing Society and Dave Antrobus from Grafton Media. Among the topics we discuss are: using social media for marketing research ( such as a dedicated Facebook research panel), the ROI of social media, and has digital marketing reached a tipping point in Ireland.

Direct download: Persuaders_121012-1.mp3
Category:general -- posted at: 7:09am EDT

An in-depth interview with Rory Sutherland, Vice Chairman of Ogilvy Group UK. Rory was appearing at a breakfast event in Guinness Storehouse. We had the opportunity to chat after his presentation and our conversation touched on a number of topics including the concept of market value, heuristics, the rule of three, choice architecture and neuro-marketing.

At the start of the podcast there is an interview with John Warburton, CEO of - winners of the award for Best Mobile App at the IIA Net Visionary Awards.....The download link is below...

Direct download: Persuaders_051012.mp3
Category:general -- posted at: 4:13pm EDT

With mobile internet usage set to overtake PC usage within the next 18 months, we host a mobile marketing special with a panel of four experts in the field.....

Andrew Jenkinson co-founder of  vStream

Natalie Heugas Director of Strategy at vStream and

Mark Grainger - Digital Sales and Marketing Manager Oxygen8

Tony Burke, Chief Technical Officer for Actus Mobile

Among the themes we look at are mobile commerce, apps, tablet apps, social media and mobile. 

Direct download: Podcast_1_Oct.mp3
Category:general -- posted at: 5:12pm EDT

In this podcast an extended interview with Philip Lynch, Country Manager - Ireland, E+G Gallo Wines. We discuss how the marketing of wine has evolved, consumer trends and the strategies to target niche groups such as LGBT marketing.

There is also an interview with Su Duff previewing the IDMA conference and Rosemary Smith from Opt-4, chair of the GMA Panel at the conference, where we discuss the data privacy issues in international direct marketing.

Direct download: Persuaders_September_14th.mp3
Category:general -- posted at: 2:37am EDT