The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

The Persuaders celerbated reaching the 100 podcast milestone with a special edition Digital Dialogue. In this podcast a special panel is in studio to discuss the latest developments in digital marketing. The panel is: John Dunne, Radical Niall O’Driscoll vStream Doug BaxterInteractive Ocean Ronan O’Caoillaigh Gravitate We discuss the Cannes Advertising Lions 2009, Opel Ireland interactive advertising, online video trends, Microsoft Surface marketing applications, banking marketing, video in banner advertising, media becoming the message, HB Advertising campaign by Atomic., Joseph Jaffe, When To Join The Conversation

Direct download: Podcast_100_-_Digital_Dialogue.mp3
Category:podcasts -- posted at: 4:30pm EDT

Podcast 99: Guinness Signature and The Big Switch campaigns analysed Two of the biggest advertising campaigns running at present - the Guinness Signature and Bord Gais Energy's Big Switch campaign are discussed in this podcast. Guests are John Burns from Guinness and Nicky Doran from Bord Gais Energy.
Direct download: Podcast_99_final.mp3
Category:podcasts -- posted at: 8:11am EDT

Podcast 98: Volvo Ocean Race Global Showcase Marketing Podcast on how brands are using the Volvo Ocean Race to showcase products and services across the globe. This podcast is a special recording made at the Global Showcase Marketing event held in Galway on June 3rd, 2009 in conjunction with the Volvo Ocean Race which was stopped-over in the city. Among the speakers and interviewees are John Warehand, PR Director, Inmarsat, Ola Rembe, Vice President Communications, Telefonaktiebolaget LM Ericsson, and John Concannon, Failte Ireland,Enda O'Coineen from Let's Do It Galway and John Trainor, from Onside Sponsorship consultancy.
Direct download: Volvo_Podcast_DCAL.mp3
Category:podcasts -- posted at: 3:06pm EDT