The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

This podcast is a profile interview with Shane Mc Gonigle, founder of Winsight  which he founded when he stepped down from the helm at Leo Burnett Ireland in 2012. Shane held the position of managing director of Burnett's Ireland divsion for over a decade. Shane founded Winsight to build on his passion for innovation and new product development, and in the podcast we discuss in detail how marketing and product innovation are inextricably interlinked. 

Direct download: Shane_Mc_Gonigle.mp3
Category:general -- posted at: 4:43pm EST

An interview with Kay Mc Carthy, from planning agency, MCCP, who spoke at the Cannes Lions Festival on the topic ' The Death of Planning ' Cannes Lions International Festival of Creativity titled ‘Planning for the death of planning, as we know it’

In the podcast we ask Kay what was the audience reaction.

Cannes Lions 2014 had more than its fair share of celebreties in attendance....

o Sarah Jessica Parker

o Maureen O’Dowd, New York Times

o Rebecca Eton, content curator for Downton Abbey o Calvin Klein

o RGA and Beats

o Kanye West

o Creative agency, Monkeys

o Keith Weed, CMO of Unilever

o Acacia 17

 

Also interviewed on the topic of branding is founder of Neworld Associates, Pat Kinsley.

 

 

Direct download: T018_20140620.mp3
Category:general -- posted at: 2:42pm EST

 

In this podcast the first in a number of special reports from the Augmented World Expo 2014 which took place on 28/29 May in Santa Clara Convention Centre.... In the podcast I interview Dhanushan Balachandreswaran, founder of Canadian tech force, Sulon Technologies...using their Cortex mounted head-set was certainly one of my most memorable experiences at the event. Also interviewed is Martin Herdina, CEO of Wikitude, whose SDK has already been used by more than 40,000 app developers world-wide. Their AR system has been used in the Shard London, and also to create a virtual tourist experience in the city of York.

 

In the second part of the podcast, I interview Gary Disley, Marketing Director of eircom Business Solutions. Topics we discuss are:

 

  • challenges of B2B compared to B2C,
  • how marketing works within a large organisation like eircom, and
  • why eircom are investing in Digital Boost and the eircom Spiders
Direct download: Persuaders_5_June_14.mp3
Category:general -- posted at: 6:42am EST