The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In the run in to Dublin hosting the ESOMAR Congress, this podcast an interview with founder of Catalyst Market Research Dan Mc Guinness. In our discussion we touch on many issue relating to the modern market research sector.Re-positioning of MR - more contemporary discussion on Insights - what is meant by this?
Technology - lots of new tools -  Qual and Quant perspectives --- the tend to allow fast reporting, but is this at the expense of strategic insight ever?
Big Data - huge hype around it -- what are the opportunitiies for MR companies - existing players or are we going to see new entrants?

Is there a trend for companies to do more in-house analysis using the new tools available --- threat or opportunity?

Qual and Quant - differences, how they complement each other
Qualitiative Research trends.

Direct download: Persuaders_21_Aug.mp3
Category:general -- posted at: 3:43pm EST