Mon, 23 December 2013
In the review of 2013 - The Marketing Year, I've telephone interviews with top US marketing author, consultant and commentator, Joseph Jaffe - whose latest book is Z.E.R.O. - and communications consultant Margaret E.Ward from ClearInk. In studio I'm joined by branding specialist Gerard Tannam from Islandbridge Brand Direction.
Our discussion is a broad ranging treatment of the highs and lows of the year. We discuss some of the celebrated marketing faux-pas of the year, as well as some case-studies of companies who got it right.
Among the examples and points discussed:
Melt Bar and Grill
Why the 'Next Best Thing' is not the most important thing
Oreo Superbowl Tweet
Beyonce's unconventional album release
Nike - The Data Company
Keogh's Irish Crisps - the story of the potato field
Pantene's Anti-Sexism Adverts