The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In the review of 2013 - The Marketing Year, I've telephone interviews with top US marketing author, consultant and commentator, Joseph Jaffe - whose latest book is Z.E.R.O. - and communications consultant Margaret E.Ward from ClearInk. In studio I'm joined by branding specialist Gerard Tannam from Islandbridge Brand Direction.

Our discussion is a broad ranging treatment of the highs and lows of the year. We discuss some of the celebrated marketing faux-pas of the year, as well as some case-studies of companies who got it right.

Among the examples and points discussed: 

Melt Bar and Grill

Why the 'Next Best Thing' is not the most important thing

Instagram Direct

Oreo Superbowl Tweet

Beyonce's unconventional album release

Nike - The Data Company

Keogh's Irish Crisps - the story of the potato field

Pantene's Anti-Sexism Adverts



Direct download: Dec_20_2013.mp3
Category:general -- posted at: 11:05am EDT